German group of department stores Aldi Süd wants to open a regional headquarters and a distribution centre in Moreno Valley, California. The project would be an investment of about forty million euro, create hundreds of jobs and show the ambition of the chain to expand in the west of the United States. At least, that is what the government of Moreno Valley says.
Expansion to the West coast
Aldi is currently present in 32 American states, but the most of the 1,200 discount shops are between Kansas and the East Coast. Now the chain clearly wants to go west: by 2015 Aldi wants a hundred locations on the West Coast. Each year the chain opens between 50 and 80 new shops in the US.
The opening of a new regional headquarters will directly create 200 new jobs by next year - not including the hundreds of new jobs at logistics providers who will be working for Aldi. To get Aldi to invest in Moreno Valley, the discounter will get a discount of 20% on all public utilities for 18 years.
The national headquarters of Aldi in the United States is located in Batavia, Illinois, where the chain opened its first American store in 1976.