Aldi Süd launches customer magazine 'Aldi Inspiriert' | RetailDetail

Aldi Süd launches customer magazine 'Aldi Inspiriert'

Aldi Süd launches customer magazine 'Aldi Inspiriert'

German Aldi customers will be able to take home a free magazine from 12 January onward: 'Aldi Inspiriert' will contain 60 pages, with a circulation of 1.83 million copies, and will also be featured on Aldi Süd's website.

Multimedia and travel

The magazine is meant to inspire and inform with lifestyle and health tips, like recipes and information about the origin of fresh food in Aldi Süd's stores. Regional-inspired pages give Aldi the opportunity to adapt information per region.

 

An interesting point is that the magazine will also contain "exciting news about the Aldi Süd company itself", which is remarkable seeing how Aldi Süd has always been a closed-off company. Another goal for the magazine is to acquaint its audience with Aldi's multimedia offer, from Aldi Talk. It will also focus on travel and journeys, which will probably bring Aldi Reisen to the forefront of the Aldi Süd shopper.

 

Convenience stores dm, Rossmann and Müller already have their own magazine in Germany, similar to supermarket organizations Edeka and Rewe, but German business paper LebensmittelZeitung believes Aldi Süd is the first hard discounter with such a customer magazine. Lidl tried to do something similar in 2007 when it launched a regional pilot called 'Ihre Woche', which was subsequently cancelled.

 

No ads

Aldi Inspiriert will be published 4 times per year and complements Aldi's leaflet "Aldi Informiert" perfectly. The very first edition will appear on 12 January.

 

Despite the fact that the magazine clearly refers to Aldi Süd's store and online offer (multimedia and travel), it will not have any ads. Albert Heijn's own version, called Allerhande, on the other hands brings in millions through ads as brands pay hefty sums to appear in Albert Heijn's customer magazine.

 

Aldi has allowed an increased number of brand products in its stores, so that means that Aldi could clearly get suppliers to pay for the magazine, but apparently Aldi Süd will not allow that (at this point).

Questions or comments? Please feel free to contact the editors


Belgian FNG Group wants speedy flotation in Brussels

13/06/2018

Belgian fashion group FNG hopes it can enter the Brussels stock exchange as early as next month, in order to secure a lot of new investments for the further expansion of its Brantano chain.

Zalando lets your smartphone choose your gift

06/06/2018

Starting from October, you can literally ask your smart phone which gift it wants to pick for you. Zalando and Google are collaborating on a gift-picking chat bot for the virtual Google Assistant, which is present on all Android phones.

Brantano wants to become "as big as Zalando"

06/06/2018

While Zalando is a strong multinational player, there has to be room in Belgium for a strong local fashion web shop. Dieter Penninckx, FNG Group's CEO, thinks that his brand Brantano can claim that place.

Web boutique CarréCouture relaunches after bankruptcy

28/05/2018

Belgian luxury web shop CarréCouture has gone bankrupt after a mere year. The Van Gansewinkel family, known from the waste company and co-owner of this formula, will try to relaunch anyway.

Isabel Marant opens first Dutch store

24/05/2018

Fashion brand Isabel Marant opened its very first Dutch boutique in Amsterdam. It is located in the P.C. Hooftstraat, in a former McGregor store.

Zara opens new flagship store with holograms and robots

18/05/2018

Zara’s remodeled flagship store in Stratford (London) welcomes customers with holograms, robot arms and iPad-powered employees. The store wants to unite the best of both the online and offline shopping world.