Aldi accused of spying on customers and employees | RetailDetail

Aldi accused of spying on customers and employees

Aldi accused of spying on customers and employees

German weekly Der Spiegel has accused discounter Aldi of spying on both customers and employees. One reported abuse was about employees who had been zooming in on customers entering their secret code while paying; another was about them zooming in on cleavaged or short-skirted customers at 'selected moments' – and distributing these images on DVD.

Another abuse of cameras Der Spiegel wrote about, was the unlawful use of cameras by the chain itself to monitor employees in storage facilities. This practice is illegal in Germany if there are no signs to warn the employees they are being filmed.


Immediate Aldi response

Aldi Süd's spokesperson Kirsten Windhorn immediately responded to the first accusation that “there are clear instructions regarding video surveillance, and filming the payment zone is certainly not done.” She added that “should abuses have occurred, the chain will not hesitate totake the proper sanctions and, if necessary, legal steps.”


“In extreme cases, it is possible that employees are monitored if we suspect them in a concrete case”, is Windhorn's defence against the third accusation. On the second one – the filming of female customers – there was no response.


Controlling employees is a sensitive matter in Germany: in 2008 Lidl went through a media storm when the other discount chain, Lidl, hired private investigators to check on its own employees.

Questions or comments? Please feel free to contact the editors

H&M opens web shop on Tmall


Swedish H&M has opened a web shop on Chinese platform Tmall. The company has been through a difficult year with a turnover drop, and the cooperation with Alibaba's platform is a first step following its new strategy that focuses more on online sales.

Guess' turnover grows, but company suffers loss


Fashion company Guess has managed to boost its turnover in 2017, but it did suffer a near 8 million dollar loss compared to the nearly 25 million dollar profit from 2016.

C&A expands web shop to 11 new countries


C&A has introduced its webshop to another eleven countries, instantly more than doubling the range of its online activities. Denmark, Finland, Greece and Sweden are completely new markets, where the chain doesn't have physical stores yet.

New Esprit CEO hails from New Look


Fashion chain Esprit will get a new CEO: Jose Manuel Martínez will leave the company and pass on the baton to Anders Kristiansen. New Look’s former CEO has to bring growth to Esprit, particularly through ambitious plans for China.

Dior exchanges Belgian CFO for British one


After eleven years as Dior Homme’s Chief Creative Officer, Belgian Kris Van Assche is to leave the fashion label to find new challenges. British designer Kim Jones will replace him.

Suitcase brand Rimowa cancels all dealer contracts


Suitcase brand Rimowa, part of luxury group LVMH since 2016, has stopped all of its dealer contracts. It wants to initiate a new procedure soon and only a fraction of the current dealers will get a new contract.

Back to top