Albert Heijn expands web shop to Belgium

Albert Heijn expands web shop to Belgium

Dutch retailer Albert Heijn will expand its web shop to Belgium sometime next year. The move should help Ahold, its parent company, to grow its online turnover from 1.4 billion euro to 2.5 billion euro by 2017.

"Leading role online"

"Our online brands, Bol.com, Peapod.com and ah.nl have played a leading role in the past 25 years and today we will announce the next step, aimed towards an online turnover growth to 2.5 billion euro by the end of 2017", CEO Dick Boer said during a presentation for analysts and investors. Online sales should represent 20 % of total turnover and 5 % of food sales by 2020.

 

Internet sales have known a double-digit growth each year over the past 5 years as bol.com leads the charge (+ 22 %). Ahold managed a 916 million euro online turnover in its first three quarters, worth 3.7 % of total turnover.

 

60 million euro investment

In order to reach that goal, Ahold will invest 60 million euro to expand its online activities to "more places, new areas and with a broader range of products for customers and partners". Boer hopes this will counter his supermarkets' market share drop and the company hopes to ride the worldwide consumer trend to look for lower prices and increased user convenience - even though this may damage its operational margin at first.

 

The Ahold CEO feels the company offers "a great omni-channel proposition for our customers, creating a strong platform for continued future growth and long-term value creation". Currently, Ahold employs some 1,000 IT-specialists. 

 

AH.nl arrives in Belgium in 2015

Ahold also announced that ah.nl would expand into the north and south of the Netherlands by the end of the year and even make it across the border into Belgium in 2015. Bol.com has already been in Belgium since 2012, shortly after Ahold acquired the online shop.

 

Peapod.com will expand its American presence to the country's center: it will open a storage facility in the state of Indiana next year. The online shop's turnover will reach 590 million dollars (470 million euro) by the end of the year, which represents a yearly 11 % growth over the past 5 years.

Questions or comments? Please feel free to contact the editors


Arket Brussels opens: discover H&M's latest concept

14/09/2017

On Friday 15 September, H&M Group’s new store formula opens its doors on the Guldenvlieslaan in Brussels. The press got a sneak preview and discovered a surprising mixture of fashion, interior design and food. 

Nordstrom opens store without storage

13/09/2017

American fashion chain Nordstrom is to trial a new store formula in Los Angeles next month, in which customers will only be able to get advice and try out clothing. Purchases can be picked up at the store at a later date.

Primark benefits from weaker British economy

12/09/2017

Irish fashion chain Primark takes full advantage of the weak British economy, which prompted its parent company AB Foods to adjust its full-year forecast. The chain will also continue its expansion plans.

Participatiemaatschappij Vlaanderen invests in FNG

11/09/2017

Government investment fund Participatiemaatschappij Vlaanderen (PMV) will invest 15 million euro in fashion group FNG in return for 5 % of its shares. The money will go towards international expansion.

Gap Inc will focus on Old Navy and Athleta

08/09/2017

American fashion company Gap will alter its internal strategy and turn its attention to Old Navy and Athleta. Gap and Banana Republic, which both received the most attention up until now, will have to step aside.

Global Fashion Group cuts losses

08/09/2017

Global Fashion Group, the fashion group founded by investment group Kinnevik and Rocket Internet, managed to lower its losses even more in the second quarter. On top of that, turnover grew more than 25 %.

Back to top