McDonald's axes cashiers and cash payments | RetailDetail

McDonald's axes cashiers and cash payments

McDonald's has revealed a new policy to let its customers order: touch screen terminals will replace cashiers, and credit cards will supersede cash payments. The hamburger giant hopes to gain “3 or 4 seconds per customer”... but will store your information as well.

 

4200 hours saved... each day

“Ordering food has not changed for 30 or 40 years”, said Steve Easterbrook, president of McDonald's Europe, to the Financial times. Now McDonald's wants to make its restaurants more efficient and customer-friendly, so reducing the queues completes measures like longer opening hours and new menus. McDonald's points out that even three seconds per customer would be a huge gain, given the fact that every day over two million customers line up at McDonald's every day – totalling a reduction of waiting time  of almost 4200 hours each day.

 

Europe fastest growing region for McDonald's

The new strategy is not led by bad results, as Europe is the best performing of the three main McDonald's regions: Sales rose 5.7% in the first quarter of 2011 (on a like-for-like basis). Easterbrook admitted that the new move would further improve sales, as it would allow the creation of data files to store information about customers and their consumption habits, much like the databases supermarkets have because of their loyalty cards.

McDonald's has revealed a new policy to let its customers order: touch screen terminals will replace cashiers, and credit cards will supersede cash payments. The hamburger giant hopes to gain “3 or 4 seconds per customer”... but will store your information as well.

 

4200 hours saved... each day

“Ordering food has not changed for 30 or 40 years”, said Steve Easterbrook, president of McDonald's Europe, to the Financial times. Now McDonald's wants to make its restaurants more efficient and customer-friendly, so reducing the queues completes measures like longer opening hours and new menus. McDonald's points out that even three seconds per customer would be a huge gain, given the fact that every day over two million customers line up at McDonald's every day – totalling a reduction of waiting time  of almost 4200 hours each day.

 

Europe fastest growing region for McDonald's

The new strategy is not led by bad results, as Europe is the best performing of the three main McDonald's regions: Sales rose 5.7% in the first quarter of 2011 (on a like-for-like basis). Easterbrook admitted that the new move would further improve sales, as it would allow the creation of data files to store information about customers and their consumption habits, much like the databases supermarkets have because of their loyalty cards.

Questions or comments? Please feel free to contact the editors


Adidas wants to strengthen bond with small retailers

15/07/2018

German sportswear giant Adidas says it wants to strengthen its bond with small-scale retailers after they claimed Adidas is too aggressive in pushing its web shop, especially as they feel the brand is favouring large international chains as well.

Several candidates to take over Men at Work

12/07/2018

There are several takeover candidates for both the Dutch and the Belgian stores of the bankrupt clothing chain Men at work. The curator is confident an agreement should be reached today in Belgium.

Burberry sales increases thanks to new strategy

11/07/2018

The new strategy of the British fashion brand Burberry starts to render: the company had a 3% increase of revenue in their own stores last quarter. In total, Burberry has now a revenue of 479 million pounds (520 million euros).

FNG moves to Brussels stock exchange

06/07/2018

Belgian fashion group FNG has collected 60 million euros by issuing new shares. The new shares will be traded on the Amsterdam Stock Exchange and - for the first time - on the Brussels Stock Exchange as well.

Athleteshop ends its run

02/07/2018

Dutch sports web shop Athleteshop has filed for bankruptcy, after an abysmal year in which strings of complaints led to all sorts of problems. Social media and review sites were flooded with customers complaining about late deliveries.

Alibaba goes Turkish with stake in Trendyol

29/06/2018

Alibaba is the new strategic partner of Trendyol, one of the best-known e-commerce companies in Turkey. With this partnership, the Chinese retailgroup strengthens its presence in Europe.