Zalora trials store without cash registers | RetailDetail

Zalora trials store without cash registers

Zalora trials store without cash registers

Asian fashion web shop Zalora is currently testing a pop-up store in Hong Kong, filled with clothing and fitting rooms, but without cash registers. You can only order online, using the QR codes on the labels.

Connection between offline and online

Zalora, owned by Rocket Internet and basically Zalando's Asian sibling, has opened a temporary yet remarkable pop-up store in the Windsor House shopping center in Hong Kong. There are no cash registers and customers will not be walking out with shopping bags.


Nevertheless, purchases are possible in the store: if customers find something they like, they can download the Zalora app and scan the QR code on the label. The ordered clothes will then be delivered at home, officially five to seven days after the order, but more often within two to three days. Only then does the customer have to pay.


"This is a way for Zalora to educate potential customers who may not yet be comfortable shopping online and grow our customer base", managing director at Zalora Hong Kong, Cheng Xun Chua, said. It seems to be working because 80 % of its customers had never before shopped at Zalora before the pop-up store's launch on 22 April.


Zalora has chosen to open a pop-up store, because it wants to move to a new location every two to three months. That way it can get new people acquainted with the brand and expand its clientele. "This is an experiment. We’ll use the data from this and other popup stores to adapt and give our customers what they want", the company said.

Questions or comments? Please feel free to contact the editors

German Otto Group continues to soar


German online company Otto Group saw its turnover grow 10.9 % to 7.76 billion euro in the past fiscal year. The former mail order company will continue to invest in start-ups and technology.

Decent profit increase for


Chinese online retailer has grown strongly in 2017: turnover grew nearly 50 % and it was profitable again. The company also expects to exceed a 30 % growth pace in 2018’s first quarter.

Rakuten ditches Priceminister brand


Rakuten has decided to get rid of its French brand Priceminister and absorb it into Rakuten, similar to what it did tot British acquires Eastern European competitors


Fast food supplier acquired its Bulgarian competitor BGmenu and its Romanian competitor Oliviera in yet another step towards its goal of being the European market leader.

Colruyt joins PostNL's grocery service


The mailman will deliver groceries every two weeks from now on: PostNL will collaborate with new grocery service Stockon in the Netherlands. A remarkable fact is that its private label brands are Boni, which is Belgian supermarket chain Colruyt’s private label.

Strong growth for Chinese e-commerce once again


There was another strong increase in the Chinese online market last year: compared to 2016, it achieved an astonishing 32 % growth. In that regard, China is performing exceptionally online.

Back to top