Zalando wants to evolve into brand platform | RetailDetail

Zalando wants to evolve into brand platform

Zalando wants to evolve into brand platform

German online fashion store Zalando seeks to evolve into a store platform, instead of being a mere store like it is now. To achieve that goal, it want a closer collaboration with clothing brands.

Brands get own "brand store"

Brands should be able to go to Zalando and open their own "brand store", which should facilitate the European distribution of their clothing. With this new approach, Zalando is primarily targeting brands that want a European launch or new brands that are not interested in opening local stores.

 

Manager Rubin Ritter has told German WirtschaftsWoche magazine that this new strategy is the path with the biggest growth potential, with an estimated 20 to 25 % growth per year.

 

Zalando will have to invest a considerable sum in new technology to achieve its ambition as it also wants a sizable increase in tablet and smartphone consumers. About half of Zalando's visitors came through a mobile device in December 2014.

Questions or comments? Please feel free to contact the editors


Microsoft builds competitor for Amazon Go

14/06/2018

Microsoft is working on its own technology that should render checkouts in stores obsolete. The American company says it wants to be an ally for the retail sector, mostly in its struggle against Amazon Go.

Amazon bans customers who return too much

24/05/2018

Amazon is putting a stop to customers that return too many items or that “misbehave” according to the retailer: whoever crosses the line, will be banned. Dozens of customers have taken to social media to complain about this unilateral account removal.

LVMH invests millions in fashion search engine Lyst

24/05/2018

French luxury group LVMH, led by Bernard Arnault, will invest millions of dollars in Lyst once again. The luxury fashion search engine wants to expand its global expansion this way.

Amazon now delivers packages to car trunks

25/04/2018

From now on, Amazon delivers orders to the trunk of your car. The retail and technology giant has given its Prime subscribers access to get packaged delivered to the trunk of their car, without any additional costs. The service is currently limited to the United States.

Dutch Beate Uhse division not bankrupt after all

05/04/2018

German Beate Uhse’s Dutch subsidiary has not gone bankrupt after all and will continue its activities in both Belgium and the Netherlands. The company revealed the information itself after bankruptcy rumours surfaced.

Amazon often cheaper than Dutch competitors

03/04/2018

Products that are available on both Dutch web shops and Amazon.de, are cheaper at Amazon in about half the cases. Not only do Dutch stores compete with Amazon.de, which ships to the Netherlands, but there are also rumours that Amazon.nl and Amazon.be will soon become more active.