Zalando wants to evolve into brand platform

Zalando wants to evolve into brand platform

German online fashion store Zalando seeks to evolve into a store platform, instead of being a mere store like it is now. To achieve that goal, it want a closer collaboration with clothing brands.

Brands get own "brand store"

Brands should be able to go to Zalando and open their own "brand store", which should facilitate the European distribution of their clothing. With this new approach, Zalando is primarily targeting brands that want a European launch or new brands that are not interested in opening local stores.

 

Manager Rubin Ritter has told German WirtschaftsWoche magazine that this new strategy is the path with the biggest growth potential, with an estimated 20 to 25 % growth per year.

 

Zalando will have to invest a considerable sum in new technology to achieve its ambition as it also wants a sizable increase in tablet and smartphone consumers. About half of Zalando's visitors came through a mobile device in December 2014.

Questions or comments? Please feel free to contact the editors


More than half of American families subscribed at Amazon

21/10/2017

An astonishing ninety million Americans have joined Amazon’s subscription program, Amazon Prime. Considering there are 126 million families in the United States, it is clear that Amazon has a tight grip on its home territory. What can Europe learn from this?

Safe.Shop is new global eCommerce trust mark

16/10/2017

Safe.Shop is the world’s first global eCommerce trust mark. Currently, only twelve countries signed up, but that number should increase in the future.

Fashion platform About You launches in the Netherlands and Belgium

11/10/2017

German fashion web shop About You, the second largest online European fashion retailer, officially launched in Belgium and the Netherlands following an unofficial launch in the Netherlands some time ago.

Alibaba invests billions in physical retail

28/08/2017

Over the past two years, Chinese eCommerce giant Alibaba has spent nearly seven billion euro in physical retail. Its Hema Xiansheng chain already has thirteen supermarkets and it acquired luxury department store Intime from the government in January.

Alibaba exceeds expectations

17/08/2017

Chinese Alibaba has trumped analysts’ turnover and profit expectations with its first quarter results. Its profit even doubled compared to the year before.

Aldi will home deliver in the United States

16/08/2017

German discounter Aldi is starting one-hour deliveries for online orders in the United States, using startup Instacart. Amazon’s reaction was swift: it will test lockers in which custumers can collect items two minutes after ordering them.

Back to top