Zalando wants to become online fashion platform with speedy deliveries

Zalando wants to become online fashion platform with speedy deliveries

German online retailer Zalando wants to collaborate with other retailers more often in an attempt to increase its product range, but also to shorten its delivery times. Its goal is to deliver items within 30 minutes.

Open its platform to others

Zalando currently has the capability to deliver within a few hours in Berlin and Cologne, two cities where it has distribution centers. Customers can even get a free upgrade to such a speedy delivery when the items are in stock at the distribution centers.


Co-founder Robert Gentz says Zalando has to get rid of its closed system and present other retailers the opportunity to sell its items on Zalando as well. That would mean Zalando would become more like other online marketplaces, like 


"Our customers sometimes discover something on our website and want to have it as soon as possible, for the price mentioned on the site. They do not care whether the item is from our distribution center or from the store around the corner", Gentz told German paper Berliner Morgenpost. "We have to act as an intermediary between that store around the corner and the customer."


Gentz added Zalando has no plans to open physical brick&mortar stores, but would rather want to become a sales platform for the entire fashion industry.

Questions or comments? Please feel free to contact the editors

Safe.Shop is new global eCommerce trust mark


Safe.Shop is the world’s first global eCommerce trust mark. Currently, only twelve countries signed up, but that number should increase in the future.

Fashion platform About You launches in the Netherlands and Belgium


German fashion web shop About You, the second largest online European fashion retailer, officially launched in Belgium and the Netherlands following an unofficial launch in the Netherlands some time ago.

Alibaba invests billions in physical retail


Over the past two years, Chinese eCommerce giant Alibaba has spent nearly seven billion euro in physical retail. Its Hema Xiansheng chain already has thirteen supermarkets and it acquired luxury department store Intime from the government in January.

Alibaba exceeds expectations


Chinese Alibaba has trumped analysts’ turnover and profit expectations with its first quarter results. Its profit even doubled compared to the year before.

Aldi will home deliver in the United States


German discounter Aldi is starting one-hour deliveries for online orders in the United States, using startup Instacart. Amazon’s reaction was swift: it will test lockers in which custumers can collect items two minutes after ordering them.

Yoox-Net-a-Porter thrives thanks to mobile surge


Online retailer Yoox-Net-a-Porter has managed to beat analysts’ expectations in the past fiscal year, thanks to a surge in mobile sales. For the first time ever, these sales contributed more than half of the retailer’s total turnover.

Back to top