German fashion web shop Zalando wants to keep last year's growth rate (a 26 % turnover increase) going in 2015: it targets a 20 - 25 % turnover increase for this year.
German region is profitable
"Zalando is in the pole position to continue to outgrow and drive the European online market in fashion and we have the necessary infrastructure to deal with the capacity which comes with future growth," management board member Rubin Ritter said. "We will certainly not take the foot off the gas, not even a bit."
The company's 2014 turnover growth reached 26 %, which represents a 2.2 billion euro turnover. Turnover in its German-speaking region grew 17 % to 1.2 billion euro, while turnover in the rest of Europe grew even more: up 37 % to 862 million euro.
Zalando is even profitable in its German-speaking region (Germany, Austria and Switzerland), with an adjusted EBIT of 83 million euro, but there is still a slight loss in the rest of Europe.
The company had 14.7 million active customers by the end of 2014 and it added 600,000 people in the fourth quarter alone. 42 % of its customers in 2014 visited the site on a mobile appliance, which is way up from the 27 % in 2013. Zalando's app has been downloaded more than 7 million times.