Zalando to open pop-up store in Brussels

Zalando to open pop-up store in Brussels

German fashion web shop Zalando will be opening its very first Belgian pop-up store next week. This pilot store will be temporarily located in the Rue Léon Lapage in the historic centre of Brussels.

"Connect offline and online"

The temporary store will be open on 22 and 23 November, which would be just in time to introduce its fall collection to the consumer, right before the holidays. With this store, Zalando wants to make its service and its products tangible, allowing consumers to become convinced by the ease of online shopping.

 

"Through the means of a pop-up store, we can inform the consumer of our wide array of products and our unique service. It also allows us to answer any possible question about Zalando immediately. We may get in touch with a specific type of consumer, who is not yet familiar with our online shopping concept. With inspiration and information as central pillars, this pop-up store enables us to approach the Belgian consumer", country manager Marijn van Roij has stated.

 

Zalando was founded in 2008, but has only become active in Belgium last year. The web shop is mostly known for its ‘screaming’ ads, but insiders note its explosive growth. The German-based company’s turnover soared 125 % last year, reaching 1.15 billion euro.

 

 

 

(Translated by Gary Peeters)

Questions or comments? Please feel free to contact the editors


Rakuten bridges gap to Japanese online consumer

30/10/2017

In Alibaba and Amazon’s shadow, Japanese Rakuten Ichiba is quickly developing. Several Western chains are using the platform to sell their products to Japanese online consumers.

Whole Foods contributes to Amazon's enormous turnover increase

27/10/2017

American Amazon’s third quarter turnover grew a lot once more, partially thanks to Whole Foods. This was the first time the chain’s turnover was added to Amazon’s overall turnover.

More than half of American families subscribed at Amazon

21/10/2017

An astonishing ninety million Americans have joined Amazon’s subscription program, Amazon Prime. Considering there are 126 million families in the United States, it is clear that Amazon has a tight grip on its home territory. What can Europe learn from this?

Safe.Shop is new global eCommerce trust mark

16/10/2017

Safe.Shop is the world’s first global eCommerce trust mark. Currently, only twelve countries signed up, but that number should increase in the future.

Fashion platform About You launches in the Netherlands and Belgium

11/10/2017

German fashion web shop About You, the second largest online European fashion retailer, officially launched in Belgium and the Netherlands following an unofficial launch in the Netherlands some time ago.

Alibaba invests billions in physical retail

28/08/2017

Over the past two years, Chinese eCommerce giant Alibaba has spent nearly seven billion euro in physical retail. Its Hema Xiansheng chain already has thirteen supermarkets and it acquired luxury department store Intime from the government in January.

Back to top