German web shop Zalando has launched a new feature on its website, which presents entire outfits based on product pages customers have shown an interest in.
"Answer to customers' request"
Customers can also change Zalando's proposal and send back that feedback, so that they can create their own look in the end. "Shop de Look is our answer to many customer requests, looking for the ultimate item combination", Zalando says in a press release.
The service will get more functionality over the next few weeks. "This will not only make the shop more user-friendly, but will also inspire the customer even more, alongside new search options. For every favourite item, it will suggest several new combinations and outfits", country manager BeNeLux Donna Darthuizen said.
The company says it is mostly a male trend to look for full outfits to order, instead of separate pieces of clothing.