Zalando has attracted an increasingly lower number of new unique visitors, for the third straight month now. In September, it managed to attract more than 50 % new visitors, but in December, that growth dropped to a little above 25 %.
The number of unique visitors grew 53 % in September, with October and November seeing a drop to just below 40 %. December was the lowest point, with an increase of 'merely' 26.4 %, especially as that month is a huge month for online retailers. That is why a drop at that point is alarming, to say the least.
Reuters also divulged that Cristina Stenbeck will become Zalando’s new CEO. Right now, she is still Swedish investment fund Kinnevik’s CEO, a fund that has 37 % of Zalando’s shares. Neither Zalando nor Kinnevik were available for a comment.