German Zalando will bring the Brooklyn's Own by Rocawear brand to Europe, a part of the Rocawear company that Jay-Z founded in 1999. The move means the brand will now be available in fifteen countries.
"This is an exciting collaboration", said Angela Farrugia of Iconix Europe, Rocawear's European representative. "Internet retailers' growth with younger people is undeniable. Both for Zalando and Iconix, it is the first agreement of this nature."
zLabels, which develops Zalando's 15 own brands with its own clothing, shoes and accessories, will license Jay-Z's brand. Brooklyn's Own by Rocawear focuses on a younger target audience, which is also why the brand is not as expensive as other Rocawear collections.