Yoox-Net-a-Porter thrives thanks to mobile surge

Yoox-Net-a-Porter thrives thanks to mobile surge

Online retailer Yoox-Net-a-Porter has managed to beat analysts’ expectations in the past fiscal year, thanks to a surge in mobile sales. For the first time ever, these sales contributed more than half of the retailer’s total turnover.

Strong EBITDA growth

Yoox-Net-a-Porter’s turnover grew 15.3 % to 1 billion euro in the first half of 2017. Organically, it even grew 19.5 %, which was still within analysts’ expectations. In the second quarter, organic turnover growth was even better, at 20.2 %. The Asia Pacific region posed the most impressive growth, twice as fast as the second-strongest growth region, North America.  


The company’s EBITDA grew 28 % to 98 million euro in the first six months, markedly better than the 90 million euro forecast.


Significantly more users

In the first six months of 2017, Yoox-Net-a-Porter welcomed 394.1 million visitors, compared to the 342.7 million from the year before. In total, the company processed 4.5 million orders, up from the 3.9 million from last year. The average spend also increased, from 335 to 345 euro.


Its focus on mobile devices is part of the reason for Yoox-Net-a-Porter’s strong performance. Mobile now contributes more than pc and even represents more than 50 % of turnover. “We have decided to be a company centred on mobile, and we expect that percentage to keep growing every week”, CEO Federico Marchetti said.

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