Xbox 360 generates 1 million dollars in pizza sales

Xbox 360 generates 1 million dollars in pizza sales

Pizza Hut has managed to sell more than 1 million dollars’ worth of pizzas through Xbox 360. The pizza manufacturer had created an app to sell its products through the console, but so far that service is only available in the US.

"Source of growth"

The Pizza Hut app has only been around for some 4 months on Xbox 360 and has already breached the million dollar milestone (roughly 750,000 euro): “It's been a source of unbelievable growth for us”, as director of public relations Dough Terfehr told Polygon. “When you talk about a sweet spot for the pizza category it's definitely gamers and gaming.”

 

Pizza Hut is unwilling to divulge whether it will create a similar app for other consoles, like those made by Nintendo and Sony. The chain will however improve its iOS and Android apps. One of its main competitors, Domino’s Pizza, also aims to be available at often original places and has therefore put up a collaboration with Ford, to enable pizza orders in certain car models.

 

 

 

 

(Translated by Gary Peeters)

Questions or comments? Please feel free to contact the editors


Rakuten bridges gap to Japanese online consumer

30/10/2017

In Alibaba and Amazon’s shadow, Japanese Rakuten Ichiba is quickly developing. Several Western chains are using the platform to sell their products to Japanese online consumers.

Whole Foods contributes to Amazon's enormous turnover increase

27/10/2017

American Amazon’s third quarter turnover grew a lot once more, partially thanks to Whole Foods. This was the first time the chain’s turnover was added to Amazon’s overall turnover.

More than half of American families subscribed at Amazon

21/10/2017

An astonishing ninety million Americans have joined Amazon’s subscription program, Amazon Prime. Considering there are 126 million families in the United States, it is clear that Amazon has a tight grip on its home territory. What can Europe learn from this?

Safe.Shop is new global eCommerce trust mark

16/10/2017

Safe.Shop is the world’s first global eCommerce trust mark. Currently, only twelve countries signed up, but that number should increase in the future.

Fashion platform About You launches in the Netherlands and Belgium

11/10/2017

German fashion web shop About You, the second largest online European fashion retailer, officially launched in Belgium and the Netherlands following an unofficial launch in the Netherlands some time ago.

Alibaba invests billions in physical retail

28/08/2017

Over the past two years, Chinese eCommerce giant Alibaba has spent nearly seven billion euro in physical retail. Its Hema Xiansheng chain already has thirteen supermarkets and it acquired luxury department store Intime from the government in January.

Back to top