Wouter Blok heads to Coolblue | RetailDetail

Wouter Blok heads to Coolblue

Wouter Blok heads to Coolblue

Wouter Blok has moved from Google to Coolblue, where he became Chief marketing Officer on 1 February. He had been active in the online travel sector, but has now moved into retail.

Online travel and marketing

Wouter Blok was Google's Industry Manager Travel since 2012 and prior to that, he had been EasyToBook's CMO for years. He even won an E-Mail Marketing Award in 2011. His move to Coolblue means he will now move into a new sector, but he will probably feel comfortable in his Chief marketing Officer position.


His arrival spells another change in Coolblue's management. Only last week, RetailDetail announced the departure of Coolblue's Belgian country manager, Werner Bruyns. He had been with the company for 8 years and was partly responsible for the online retailer's Belgian growth.

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