American store chain Wal-Mart wants to invest 1.5 billion dollars (1.3 billion euro) into its online activities in 2015. It has every reason to do so, as its fourth quarter online turnover grew 18 %.
70 % mobile
For its full fiscal year, online turnover grew nearly 22 % to 12.2 billion dollars (10.8 billion euro), while its total turnover grew 1.9 % to 482.22 billion dollars (425 billion euro). Net profit went up 2.1 % to 16.36 billion dollars (14.5 billion euro). Remarkably though, 70 % of its web shop visitors during the holidays used a tablet or smartphone.
Wal-Mart intends to improve its online infrastructure, aiming to sell twice the number of web shop products this year. The online purchase process should become infinitely faster as well.
The company will not only invest in American eCommerce activities, but also abroad, where it will open 4 new distribution centers.