French web shop Vente-Privee wants to use the Kooroo service to give its members an opportunity to enlist for new products. Participating brands can easily see how consumers react to their new offers.
Vente-Privee seeks diversification
Vente-Privee is mostly known for its short-period sales, mostly 3 to 5 days long. It usually sells brand items at 50 to 70 % discounts. It collaborates with more than 2,500 manufacturers from several branches, like fashion, home decoration, toys, sports, travel and food, that often want to get rid of overstock and end-of-line products.
Kooroo will help the company diversify: in short periods of time, a limited amount of new products will be on offer, at full price however. They will be presented at the top of the typical Vente-Privee offers.
French cosmetics brand L'Occitane will be the first to use Kooroo to launch body care items from its Aromachologie line. The next one will be the new St. Dupont-developed perfume, designed for football club Paris Saint-Germain, on 29 September.
Vente-Privee believes this new service fits its DNA: to offer its members an advantage. It currently has 22 million members, 15 million in France. At the same time, Kooroo is beneficial to the brand manufacturers, the company believes. 48 % of Vente-Privee's members has stated they have bought brand products through its own distribution channels after they got to know the brand through the online sales platform.