Vente Privée wants to double sales to three billion euro

Vente Privée wants to double sales to three billion euro

French online store Vente Privée has an ambitious goal: sales have to more than double in the coming years, from 1.3 billion euro to three billion euro. The shop wants to focus mainly on sales through mobile devices for this, says Ilan Benhaim, one of the founders of the shop.

Grow at own accord

Vente Privée will have to make the company grow all on its own: where other online shops hope Google will make their name more known, the products of Vente Privée are shielded from Google, causing them not to be indexed.

 

“We realise growth by making the brand big in a country. When people start talking about products and services, new customers will follow. In our home country ten thousand new members register every day”, Benhaim said to Dutch website Emerce.

 

The site is also taking its time with international growth. “We have that time, because we own the whole company. There is no venture capital or other interested parties”, Benhaim goes on. New countries get the service step by step: first everything happens in English and after the site has grown sufficiently, a local team can go to work. That team can immediately use the market knowledge collected in the earlier stage. The company mainly tries to attract customers by have exclusive promotions in new countries.

 

M-tail worth 30%

Thirty procent of all traffic on the website comes from mobile devices and thirty percent of sales are also made on mobile devices. “That is a ratio of 1:1 which causes envy with many retailer”, Benhaim continues at Emerce.

 

The French company does not believe in social commerce however, which is why the Facebook buttons have disappeared from the website. Vente Privée does not shy away completely from social media though: “For customer service it is a whole other story: that works well.”

Questions or comments? Please feel free to contact the editors


Ikea launches store on Amazon

19/06/2017

Only a week after Ikea’s announcement about third party sales, the Swedish furniture store chain reveals its own store on Amazon, filled with an extensive product range.

Alibaba CFO forecasts enormous turnover growth

08/06/2017

Chinese internet giant Alibaba expects its turnover to grow 45 to 49 % in the current fiscal year, according to CFO Maggie Wu in an investor call.

European Commission may fine Google

07/06/2017

Google will possibly get a huge fine from the European Commission, following a seven-year investigation. The internet giant allegedly benefited its Google Shopping results in its own search results.

Strong online FMCG sales in 2016

06/06/2017

Online sales for “fast moving consumer goods” have grown 26 % in 2016 and now represent 35 % of its total global turnover growth.

Tesco executes a first robot-powered delivery

02/06/2017

For the first time in its history, British supermarket chain Tesco home-delivered a customer’s online order using a robot

JD.com fully focused on drones

23/05/2017

Chinese JD.com will build the largest Chinese logistics network for drones after reaching a deal with the Shaanxi province’s board. Some drones should even be able to carry 1,000 kilos.

Back to top