French online store Vente Privée has an ambitious goal: sales have to more than double in the coming years, from 1.3 billion euro to three billion euro. The shop wants to focus mainly on sales through mobile devices for this, says Ilan Benhaim, one of the founders of the shop.
Grow at own accord
Vente Privée will have to make the company grow all on its own: where other online shops hope Google will make their name more known, the products of Vente Privée are shielded from Google, causing them not to be indexed.
“We realise growth by making the brand big in a country. When people start talking about products and services, new customers will follow. In our home country ten thousand new members register every day”, Benhaim said to Dutch website Emerce.
The site is also taking its time with international growth. “We have that time, because we own the whole company. There is no venture capital or other interested parties”, Benhaim goes on. New countries get the service step by step: first everything happens in English and after the site has grown sufficiently, a local team can go to work. That team can immediately use the market knowledge collected in the earlier stage. The company mainly tries to attract customers by have exclusive promotions in new countries.
M-tail worth 30%
Thirty procent of all traffic on the website comes from mobile devices and thirty percent of sales are also made on mobile devices. “That is a ratio of 1:1 which causes envy with many retailer”, Benhaim continues at Emerce.
The French company does not believe in social commerce however, which is why the Facebook buttons have disappeared from the website. Vente Privée does not shy away completely from social media though: “For customer service it is a whole other story: that works well.”