Users can search for buyable pins on Pinterest

Users can search for buyable pins on Pinterest

Social network Pinterest has added new functionality to its iOS app, enabling users to look for "buyable pins", a move designed to compete with online retailers like Amazon.

Buy quicker

A while back, the social network launched a project which gave advertisers the opportunity to place pins on the site that allowed customers to instantly buy the product. Previously, these pins were 'hidden' among the many other pins, making it impossible for customers to look for that one particular item they wished to buy. From now on, that will be possible, but only for iOS users at the moment.

 

Thanks to that new functionality, Pinterest has become a serious contender for online sellers like Amazon or Etsy as it has more than 70 million users who mainly use the platform as a source of inspiration. This new ability will give those people a chance to quickly buy a particular item on Pinterest. It is also possible to share those buyable pins, which will help them appear on other people's pages.

Questions or comments? Please feel free to contact the editors


Yoox-Net-a-Porter thrives thanks to mobile surge

03/08/2017

Online retailer Yoox-Net-a-Porter has managed to beat analysts’ expectations in the past fiscal year, thanks to a surge in mobile sales. For the first time ever, these sales contributed more than half of the retailer’s total turnover.

Lidl constructs new distribution center in Venlo

01/08/2017

Lidl will open a new distribution center in Venlo, which will cater its web shop’s customer base. The distribution center is not a Lidl Netherlands project, but apparently an international project.

Amazon places own pick-up lockers at consumers' homes

31/07/2017

Amazon announced The Hub, a system of pick-up lockers that can be placed everywhere. They come in different sizes and can be placed both inside or outside of buildings.

Amazon's profit takes enormous hit

28/07/2017

American Amazon’s profit plummeted in the second quarter and is also lower than what analysts had predicted, despite a 25 % turnover increase.

Amazon: a looming problem for other retailers

27/07/2017

Those who thought Amazon’s growth would slow down, were wrong: the company is now worth more than 500 billion dollars. The Amazon effect is even troubling other retailers and investors. How should they react?

European web shop growth stagnates

26/07/2017

The number of companies with an online sales channel in the European Union has stagnated. The study shows that many companies are hesitant to sell abroad, because they fear fraudulent activity.

Back to top