Users can search for buyable pins on Pinterest | RetailDetail

Users can search for buyable pins on Pinterest

Users can search for buyable pins on Pinterest

Social network Pinterest has added new functionality to its iOS app, enabling users to look for "buyable pins", a move designed to compete with online retailers like Amazon.

Buy quicker

A while back, the social network launched a project which gave advertisers the opportunity to place pins on the site that allowed customers to instantly buy the product. Previously, these pins were 'hidden' among the many other pins, making it impossible for customers to look for that one particular item they wished to buy. From now on, that will be possible, but only for iOS users at the moment.

 

Thanks to that new functionality, Pinterest has become a serious contender for online sellers like Amazon or Etsy as it has more than 70 million users who mainly use the platform as a source of inspiration. This new ability will give those people a chance to quickly buy a particular item on Pinterest. It is also possible to share those buyable pins, which will help them appear on other people's pages.

Questions or comments? Please feel free to contact the editors


Microsoft builds competitor for Amazon Go

14/06/2018

Microsoft is working on its own technology that should render checkouts in stores obsolete. The American company says it wants to be an ally for the retail sector, mostly in its struggle against Amazon Go.

Amazon bans customers who return too much

24/05/2018

Amazon is putting a stop to customers that return too many items or that “misbehave” according to the retailer: whoever crosses the line, will be banned. Dozens of customers have taken to social media to complain about this unilateral account removal.

LVMH invests millions in fashion search engine Lyst

24/05/2018

French luxury group LVMH, led by Bernard Arnault, will invest millions of dollars in Lyst once again. The luxury fashion search engine wants to expand its global expansion this way.

Amazon now delivers packages to car trunks

25/04/2018

From now on, Amazon delivers orders to the trunk of your car. The retail and technology giant has given its Prime subscribers access to get packaged delivered to the trunk of their car, without any additional costs. The service is currently limited to the United States.

Dutch Beate Uhse division not bankrupt after all

05/04/2018

German Beate Uhse’s Dutch subsidiary has not gone bankrupt after all and will continue its activities in both Belgium and the Netherlands. The company revealed the information itself after bankruptcy rumours surfaced.

Amazon often cheaper than Dutch competitors

03/04/2018

Products that are available on both Dutch web shops and Amazon.de, are cheaper at Amazon in about half the cases. Not only do Dutch stores compete with Amazon.de, which ships to the Netherlands, but there are also rumours that Amazon.nl and Amazon.be will soon become more active.