Social network Pinterest has added new functionality to its iOS app, enabling users to look for "buyable pins", a move designed to compete with online retailers like Amazon.
A while back, the social network launched a project which gave advertisers the opportunity to place pins on the site that allowed customers to instantly buy the product. Previously, these pins were 'hidden' among the many other pins, making it impossible for customers to look for that one particular item they wished to buy. From now on, that will be possible, but only for iOS users at the moment.
Thanks to that new functionality, Pinterest has become a serious contender for online sellers like Amazon or Etsy as it has more than 70 million users who mainly use the platform as a source of inspiration. This new ability will give those people a chance to quickly buy a particular item on Pinterest. It is also possible to share those buyable pins, which will help them appear on other people's pages.