Target makes television "shoppable" | RetailDetail

Target makes television "shoppable"

Target makes television "shoppable"

Target has turned all Cougar Town episodes into one large commercial. Customers can go straight to the Target web shop if they are watching an episode at home on their computer.

Next generation of product placement

Whenever a Cougar Town episode is shown on television, you can also watch that same episode at ShopCougarTown.com and you will notice large red rectangles around products you can immediately buy at Target. If you click such a rectangle, it will link to the Target.com product page.

 

The concept is considered to be the next step in product placement, which is a way for companies to get additional airtime for their products, outside of a commercial.

 

WireWAX, the company that has already created shoppable clips for brands like Nike and L'Oréal, has created the concept.

Questions or comments? Please feel free to contact the editors


Amazon bans customers who return too much

24/05/2018

Amazon is putting a stop to customers that return too many items or that “misbehave” according to the retailer: whoever crosses the line, will be banned. Dozens of customers have taken to social media to complain about this unilateral account removal.

LVMH invests millions in fashion search engine Lyst

24/05/2018

French luxury group LVMH, led by Bernard Arnault, will invest millions of dollars in Lyst once again. The luxury fashion search engine wants to expand its global expansion this way.

Amazon now delivers packages to car trunks

25/04/2018

From now on, Amazon delivers orders to the trunk of your car. The retail and technology giant has given its Prime subscribers access to get packaged delivered to the trunk of their car, without any additional costs. The service is currently limited to the United States.

Dutch Beate Uhse division not bankrupt after all

05/04/2018

German Beate Uhse’s Dutch subsidiary has not gone bankrupt after all and will continue its activities in both Belgium and the Netherlands. The company revealed the information itself after bankruptcy rumours surfaced.

Amazon often cheaper than Dutch competitors

03/04/2018

Products that are available on both Dutch web shops and Amazon.de, are cheaper at Amazon in about half the cases. Not only do Dutch stores compete with Amazon.de, which ships to the Netherlands, but there are also rumours that Amazon.nl and Amazon.be will soon become more active.

Trump targets Amazon

03/04/2018

President Donald Trump has apparently targeted Amazon as his new enemy. He feels the retail giant is taking advantage of the U.S. Postal Service, something he wishes to remedy with a series of new rules and legislation.