Target lets customers shop through photographs

Target lets customers shop through photographs

American chain Target has developed an iOS app called "In a Snap" which allows customers to use photographs to shop online at Target, eliminating the need for bar codes.

Low barrier

Target's app (available for iPad, iPhone and iPod Touch) can scan through Target's product range to find similar products as the ones snapped by customers in magazines. Consumers then have the choice to either buy it directly or to save it on a wish list for later.

 

Target's goal is to lower the barrier to shop online through increased usability and customer convenience. Plenty of customers are deterred by the bar code or the use of a specific link and this app should allow them to scan every product they come across, without any exception.

 

Amazon introduced a similar app, Firefly, when it launched its newest smartphone. This app is considerably more extensive than Target's app as Firefly will not only browse Amazon's product range, but also general information like Wikipedia.

Questions or comments? Please feel free to contact the editors


Alibaba exceeds expectations

17/08/2017

Chinese Alibaba has trumped analysts’ turnover and profit expectations with its first quarter results. Its profit even doubled compared to the year before.

Aldi will home deliver in the United States

16/08/2017

German discounter Aldi is starting one-hour deliveries for online orders in the United States, using startup Instacart. Amazon’s reaction was swift: it will test lockers in which custumers can collect items two minutes after ordering them.

Yoox-Net-a-Porter thrives thanks to mobile surge

03/08/2017

Online retailer Yoox-Net-a-Porter has managed to beat analysts’ expectations in the past fiscal year, thanks to a surge in mobile sales. For the first time ever, these sales contributed more than half of the retailer’s total turnover.

Lidl constructs new distribution center in Venlo

01/08/2017

Lidl will open a new distribution center in Venlo, which will cater its web shop’s customer base. The distribution center is not a Lidl Netherlands project, but apparently an international project.

Amazon places own pick-up lockers at consumers' homes

31/07/2017

Amazon announced The Hub, a system of pick-up lockers that can be placed everywhere. They come in different sizes and can be placed both inside or outside of buildings.

Amazon's profit takes enormous hit

28/07/2017

American Amazon’s profit plummeted in the second quarter and is also lower than what analysts had predicted, despite a 25 % turnover increase.

Back to top