Target lets customers shop through photographs | RetailDetail

Target lets customers shop through photographs

Target lets customers shop through photographs

American chain Target has developed an iOS app called "In a Snap" which allows customers to use photographs to shop online at Target, eliminating the need for bar codes.

Low barrier

Target's app (available for iPad, iPhone and iPod Touch) can scan through Target's product range to find similar products as the ones snapped by customers in magazines. Consumers then have the choice to either buy it directly or to save it on a wish list for later.

 

Target's goal is to lower the barrier to shop online through increased usability and customer convenience. Plenty of customers are deterred by the bar code or the use of a specific link and this app should allow them to scan every product they come across, without any exception.

 

Amazon introduced a similar app, Firefly, when it launched its newest smartphone. This app is considerably more extensive than Target's app as Firefly will not only browse Amazon's product range, but also general information like Wikipedia.

Questions or comments? Please feel free to contact the editors


Colruyt joins PostNL's grocery service

20/02/2018

The mailman will deliver groceries every two weeks from now on: PostNL will collaborate with new grocery service Stockon in the Netherlands. A remarkable fact is that its private label brands are Boni, which is Belgian supermarket chain Colruyt’s private label.

Strong growth for Chinese e-commerce once again

09/02/2018

There was another strong increase in the Chinese online market last year: compared to 2016, it achieved an astonishing 32 % growth. In that regard, China is performing exceptionally online.

European Union bans geoblocking

07/02/2018

Consumers can no longer automatically be diverted to another website or be blocked from visiting a website abroad. The European Parliament reached an agreement on this issue and the ban will probably go in effect later this year.

JD.com is looking at Europe

06/02/2018

Chinese JD.Com has plans to conquer Europe soon, which would make it a serious competitor for Amazon. The web shop’s first European market will most likely be France.

Rocket Internet wants to go public with Home24

19/01/2018

Rocket Internet wants to go public with its furniture web shop Home24 in the summer. During the next few months, it will work tirelessly to improve the web shop’s results.

Carrefour buys stake in Showroomprivé

12/01/2018

Carrefour has obtained a 17 % minority stake in flash sale seller Showroomprivé with the intent of increasing its digital and non-food reach. Former shareholder Conforama did suffer a loss.

Back to top