Supergroup appoints new e-commerce director | RetailDetail

Supergroup appoints new e-commerce director

Supergroup appoints new e-commerce director

Supergroup has appointed Jon Wragg as the one who will take care of its e-commerce activities. By the end of the month, Asda's customer director will succeed Chris Griffin, who has decided to seek other pastures.

Internet sales up 25 %

Jon Wragg arrives at Supergroup at a pivotal time, because its clothing brand Superdry is conquering the European mainland, with a strong online presence. The past 6 months, the online sales grew 24 %, partly thanks to new web shops in Switzerland, Spain and Italy. Outside of Europe, it has also opened a Canadian web shop.


Wragg joined Asda in 2006 as a commercial director, responsible for the worldwide purchasing strategy and the development of in-house fashion and accessory brand George. After an internal reshuffle, he became Asda's customer director in December 2013.


He was also responsible for the 'app' and 'click & collect' strategy at Asda's and helped guide the company to a multichannel approach, but will now succeed Chris Griffin at Supergroup. Chris Griffin has spent 4 years with Supergroup.

Questions or comments? Please feel free to contact the editors

German Otto Group continues to soar


German online company Otto Group saw its turnover grow 10.9 % to 7.76 billion euro in the past fiscal year. The former mail order company will continue to invest in start-ups and technology.

Decent profit increase for


Chinese online retailer has grown strongly in 2017: turnover grew nearly 50 % and it was profitable again. The company also expects to exceed a 30 % growth pace in 2018’s first quarter.

Rakuten ditches Priceminister brand


Rakuten has decided to get rid of its French brand Priceminister and absorb it into Rakuten, similar to what it did tot British acquires Eastern European competitors


Fast food supplier acquired its Bulgarian competitor BGmenu and its Romanian competitor Oliviera in yet another step towards its goal of being the European market leader.

Colruyt joins PostNL's grocery service


The mailman will deliver groceries every two weeks from now on: PostNL will collaborate with new grocery service Stockon in the Netherlands. A remarkable fact is that its private label brands are Boni, which is Belgian supermarket chain Colruyt’s private label.

Strong growth for Chinese e-commerce once again


There was another strong increase in the Chinese online market last year: compared to 2016, it achieved an astonishing 32 % growth. In that regard, China is performing exceptionally online.

Back to top