Stylefruits now offers children's clothing for sale

Stylefruits now offers children's clothing for sale

Online ladies' fashion retailer Stylefruits plants to start selling children's clothing sometime this year. The German company hopes to meet consumers' demand and aims for geographical expansion.

Social media important

Stylefruits currently acts as a referral site for women's fashion, which allows customers to find clothing from several suppliers and can also create their own outfits to place on the website to inspire others. It also offers furniture, which represents 15 % of its total turnover.

 

"Facebook is an important medium to generate fans. In the Netherlands, we have become the largest fashion platform on Facebook, an achievement brought about by three people in our Munich office. They have dedicated themselves to the Dutch market, but we do not believe in having offices in several countries", CEO Ingo Heinrich told Twinkle.

 

Stylefruits is currently available in the Netherlands, France, Germany, Great Britain and Poland, but the Germans hope to expand into Spain, Turkey, Italy, Scandinavia and the United States.

Questions or comments? Please feel free to contact the editors


Amazon Echo is now available in the Benelux

11/12/2017

Amazon announced it will ship its smart speaker Amazon Echo to another 28 countries, including Belgium and the Netherlands. Its own music streaming service will also get a local launch.

Luxury manufacturers can block retailers from selling on Amazon

07/12/2017

Luxury product manufactures can block retailers from selling their merchandise on online marketplaces like Amazon. The European Court of Justice has ruled on the matter after cosmetics manufacturer Coty filed a complaint.

Surge in mobile sales during Thanksgiving weekend

29/11/2017

During Thanksgiving weekend in the United States, which contains Black Friday and Cyber Monday, there was a big surge in mobile sales. Those two days saw a total sales figure of almost twelve billion dollar (just shy of ten billion euro).

Alibaba reveals its high-tech store of the future

24/11/2017

Amazon Go’s automated supermarkets have not yet arrived, but Alibaba already has its answers ready. The Chinese online retailer has showcased Tmall Supermart, filled with technology: from virtual fitting rooms to facial recognition.

Rakuten bridges gap to Japanese online consumer

30/10/2017

In Alibaba and Amazon’s shadow, Japanese Rakuten Ichiba is quickly developing. Several Western chains are using the platform to sell their products to Japanese online consumers.

Whole Foods contributes to Amazon's enormous turnover increase

27/10/2017

American Amazon’s third quarter turnover grew a lot once more, partially thanks to Whole Foods. This was the first time the chain’s turnover was added to Amazon’s overall turnover.

Back to top