Strong growth for Home24 and Westwing

Strong growth for Home24 and Westwing

Two German online furniture stores and Zalando affiliates, Home24 and Westwing, have managed a strong turnover growth in 2014, although both are yet to post a profit.

Growth, but still onerous

Westwing managed a 183.3 million euro turnover in 2014, up 66 % compared to the year before. Despite the strong growth, it still posted a 46.9 million euro loss, which is 25.6 % of its total turnover. In 2013, its losses amounted to 33.3 % of its total turnover.

 

Home24's turnover grew 72.5 % to 160.1 million euro, but the company also posted a considerable loss, at 49.4 million euro, which is 30.8 % of total turnover. This is still a somewhat positive evolution as 2013's losses reached 34 % of total turnover.

 

The two online sellers have invested a lot last year and will do so again this year: Home24 has opened two new distribution centers and has also recently launched a new app, while it will also launch a new brand soon. Westwing on the other hand has expanded to another five countries and also launched Westwingnow this year, a separate online furniture store.

Questions or comments? Please feel free to contact the editors


Rakuten bridges gap to Japanese online consumer

30/10/2017

In Alibaba and Amazon’s shadow, Japanese Rakuten Ichiba is quickly developing. Several Western chains are using the platform to sell their products to Japanese online consumers.

Whole Foods contributes to Amazon's enormous turnover increase

27/10/2017

American Amazon’s third quarter turnover grew a lot once more, partially thanks to Whole Foods. This was the first time the chain’s turnover was added to Amazon’s overall turnover.

More than half of American families subscribed at Amazon

21/10/2017

An astonishing ninety million Americans have joined Amazon’s subscription program, Amazon Prime. Considering there are 126 million families in the United States, it is clear that Amazon has a tight grip on its home territory. What can Europe learn from this?

Safe.Shop is new global eCommerce trust mark

16/10/2017

Safe.Shop is the world’s first global eCommerce trust mark. Currently, only twelve countries signed up, but that number should increase in the future.

Fashion platform About You launches in the Netherlands and Belgium

11/10/2017

German fashion web shop About You, the second largest online European fashion retailer, officially launched in Belgium and the Netherlands following an unofficial launch in the Netherlands some time ago.

Alibaba invests billions in physical retail

28/08/2017

Over the past two years, Chinese eCommerce giant Alibaba has spent nearly seven billion euro in physical retail. Its Hema Xiansheng chain already has thirteen supermarkets and it acquired luxury department store Intime from the government in January.

Back to top