Staples builds European e-commerce platform | RetailDetail

Staples builds European e-commerce platform

Staples builds European e-commerce platform

Willem Vos, in charge of Staples' European e-commerce activities, has helped Staples' web shops move to a new platform in several European countries.

"Increased relevance"


"My goal is to increase Europe's online turnover significantly", he said according to Twinkle. "It is not easy to do that on a European scale, mainly because Staples managed its growth on this continent through the purchase of several companies. You do not only acquire the business, but also its systems, processes and its people."


In the meantime, a large number of countries have moved to a new Staples platform with Belgium, Norway, Sweden, Denmark and France as its most recent additions. "We see how we can improve turnover and conversion because of an increased relevance. We target profiles, service customers based on their previous behaviour and our offers become more relevant through predictive marketing", Vos explained the platform's advantages.


Staples wants to optimize its mobile websites next year and also launch an app. It will also expand its product range, like it did in the United States where it has a million SKU's on sale, while Europe only has 10 to 20 thousand items.

Questions or comments? Please feel free to contact the editors

German Otto Group continues to soar


German online company Otto Group saw its turnover grow 10.9 % to 7.76 billion euro in the past fiscal year. The former mail order company will continue to invest in start-ups and technology.

Decent profit increase for


Chinese online retailer has grown strongly in 2017: turnover grew nearly 50 % and it was profitable again. The company also expects to exceed a 30 % growth pace in 2018’s first quarter.

Rakuten ditches Priceminister brand


Rakuten has decided to get rid of its French brand Priceminister and absorb it into Rakuten, similar to what it did tot British acquires Eastern European competitors


Fast food supplier acquired its Bulgarian competitor BGmenu and its Romanian competitor Oliviera in yet another step towards its goal of being the European market leader.

Colruyt joins PostNL's grocery service


The mailman will deliver groceries every two weeks from now on: PostNL will collaborate with new grocery service Stockon in the Netherlands. A remarkable fact is that its private label brands are Boni, which is Belgian supermarket chain Colruyt’s private label.

Strong growth for Chinese e-commerce once again


There was another strong increase in the Chinese online market last year: compared to 2016, it achieved an astonishing 32 % growth. In that regard, China is performing exceptionally online.

Back to top