In 2012 sales in the music industry rose for the first time since 1999. Especially services such as Deezer and Spotify, specialised in streaming and selling digital music, seem to be calling the illegal downloading of music to a halt.
Digital music services set new trend
1999 was the last year in which the music industry had a rise in sales, but since then it all went downhill. The plummeting of cd sales on the one hand and the rise in illegal downloading on the other have caused a drop in sales year after year.
This seems to have come to an end: in 2012 worldwide sales rose by a modest 0.3% to 12.6 billion euro. In the digital segment sales in 2012 rose by eleven percent: at the moment 34% of all sales in the sector are derived from digital music. Ads on Youtube and online radio also bring in a fair amount of money.
Because services such as Deezer and Spotify are very flexible and user-friendly, they help people make the transition from illegal downloading to paying services more easily. As the digital music industry is still very much developing, it could be that this positive evolution as only just begun. Spotify alone increased its reach from thirty to a hundred countries over just a short period.