Spartoo opens marketplace and ponders physical stores | RetailDetail

Spartoo opens marketplace and ponders physical stores

Spartoo opens marketplace and ponders physical stores

French online shoe seller Spartoo has opened its European marketplace and it also has plans to open actual stores in and around Paris based on its online customer data.

Marketplaces more popular

"Nearly a third of all e-tailers uses marketplaces, which keep amassing increasing sales. That is why it makes almost perfect sense that we want to be present in this promising market channel and with our own marketplace, we can offer our customers even more choice and satisfaction", Boris Saragaglia, Spartoo's CEO and co-founder, said.

 

Through its new marketplace, it has also managed to increase its array of products from 30,000 items (from 750 brands) to 70,000 items (from over 1,000 brands). Spartoo had also increased its clothing lines for both men and women in March and now has over 6,000 items on sale from some 100 brands.

 

Physical stores with "smart" array of products

According to French LSA, Spartoo is considering moving into the retail business through some 20 physical stores in and around Paris, with plans already in the final stages apparently. It would open 200 sqm boutiques with some 1,000 shoes on sale, based on its online customer data displaying the customers in the store's vicinity, the variation in clientele and the type of shoes they usually buy.

 

Spartoo, founded in 2006 in Grenoble, is currently active in 20 European countries, among which Belgium and the Netherlands. It has managed a 2013 turnover of 130 million euro, with 14 million unique visitors per month - and it has a Belgian shareholder (Sofina).

Questions or comments? Please feel free to contact the editors


Microsoft builds competitor for Amazon Go

14/06/2018

Microsoft is working on its own technology that should render checkouts in stores obsolete. The American company says it wants to be an ally for the retail sector, mostly in its struggle against Amazon Go.

Amazon bans customers who return too much

24/05/2018

Amazon is putting a stop to customers that return too many items or that “misbehave” according to the retailer: whoever crosses the line, will be banned. Dozens of customers have taken to social media to complain about this unilateral account removal.

LVMH invests millions in fashion search engine Lyst

24/05/2018

French luxury group LVMH, led by Bernard Arnault, will invest millions of dollars in Lyst once again. The luxury fashion search engine wants to expand its global expansion this way.

Amazon now delivers packages to car trunks

25/04/2018

From now on, Amazon delivers orders to the trunk of your car. The retail and technology giant has given its Prime subscribers access to get packaged delivered to the trunk of their car, without any additional costs. The service is currently limited to the United States.

Dutch Beate Uhse division not bankrupt after all

05/04/2018

German Beate Uhse’s Dutch subsidiary has not gone bankrupt after all and will continue its activities in both Belgium and the Netherlands. The company revealed the information itself after bankruptcy rumours surfaced.

Amazon often cheaper than Dutch competitors

03/04/2018

Products that are available on both Dutch web shops and Amazon.de, are cheaper at Amazon in about half the cases. Not only do Dutch stores compete with Amazon.de, which ships to the Netherlands, but there are also rumours that Amazon.nl and Amazon.be will soon become more active.