'Smart dummies' in clothing stores soon

'Smart dummies' in clothing stores soon

British Iconeme has developed smart dummies that can send information about the clothes they show to the customers' smartphones. According to the producers' promotional video (below), it provides even more benefits to retailers.

A lot of interest

Iconeme dummies will get a beacon that can send data to smartphones in a 100 metre radius and, with the right app installed, they can get direct information about the clothing and the store location.

 

Customers also get a direct link to the product page in the store's web shop, with the option to save certain looks if they wish to watch it at a later time or to share information with their friends through social media.

 

The company says several UK and US-based retailers have shown an interest in its technology, which fits the current trend of blurring the line between online and offline shopping, it said. According to Google, 84 % of all shoppers use their smartphone as they browse through the store.

 

"Installing this technology in mannequins ensures it occupies a prime location and an ideal focus point for shoppers, whether they are in the store itself or just passing by the window", Iconeme's Jonathan Berlin told Business of Fashion.

 

 

{youtubejw}5gouBpwwcvM{/youtubejw}

Questions or comments? Please feel free to contact the editors


Rocket Internet wants to go public with Home24

19/01/2018

Rocket Internet wants to go public with its furniture web shop Home24 in the summer. During the next few months, it will work tirelessly to improve the web shop’s results.

Carrefour buys stake in Showroomprivé

12/01/2018

Carrefour has obtained a 17 % minority stake in flash sale seller Showroomprivé with the intent of increasing its digital and non-food reach. Former shareholder Conforama did suffer a loss.

Will free home delivery disappear?

15/12/2017

A growing number of online orders also brings additional pressure on the logistical industry. Free home delivery can no longer be maintained according to research company ECC Köln. More flexible options should be installed.

Amazon brings its private labels to Europe

14/12/2017

After it introduced Amazon Prime to an increased number of European markets, Amazon is now bringing in its own FMCG private labels. Over the past few weeks, the online department store launched several private label products in Europe and it has plans for even more. 

Amazon Echo is now available in the Benelux

11/12/2017

Amazon announced it will ship its smart speaker Amazon Echo to another 28 countries, including Belgium and the Netherlands. Its own music streaming service will also get a local launch.

Luxury manufacturers can block retailers from selling on Amazon

07/12/2017

Luxury product manufactures can block retailers from selling their merchandise on online marketplaces like Amazon. The European Court of Justice has ruled on the matter after cosmetics manufacturer Coty filed a complaint.

Back to top