'Smart dummies' in clothing stores soon

'Smart dummies' in clothing stores soon

British Iconeme has developed smart dummies that can send information about the clothes they show to the customers' smartphones. According to the producers' promotional video (below), it provides even more benefits to retailers.

A lot of interest

Iconeme dummies will get a beacon that can send data to smartphones in a 100 metre radius and, with the right app installed, they can get direct information about the clothing and the store location.

 

Customers also get a direct link to the product page in the store's web shop, with the option to save certain looks if they wish to watch it at a later time or to share information with their friends through social media.

 

The company says several UK and US-based retailers have shown an interest in its technology, which fits the current trend of blurring the line between online and offline shopping, it said. According to Google, 84 % of all shoppers use their smartphone as they browse through the store.

 

"Installing this technology in mannequins ensures it occupies a prime location and an ideal focus point for shoppers, whether they are in the store itself or just passing by the window", Iconeme's Jonathan Berlin told Business of Fashion.

 

 

{youtubejw}5gouBpwwcvM{/youtubejw}

Questions or comments? Please feel free to contact the editors


Yoox-Net-a-Porter thrives thanks to mobile surge

03/08/2017

Online retailer Yoox-Net-a-Porter has managed to beat analysts’ expectations in the past fiscal year, thanks to a surge in mobile sales. For the first time ever, these sales contributed more than half of the retailer’s total turnover.

Lidl constructs new distribution center in Venlo

01/08/2017

Lidl will open a new distribution center in Venlo, which will cater its web shop’s customer base. The distribution center is not a Lidl Netherlands project, but apparently an international project.

Amazon places own pick-up lockers at consumers' homes

31/07/2017

Amazon announced The Hub, a system of pick-up lockers that can be placed everywhere. They come in different sizes and can be placed both inside or outside of buildings.

Amazon's profit takes enormous hit

28/07/2017

American Amazon’s profit plummeted in the second quarter and is also lower than what analysts had predicted, despite a 25 % turnover increase.

Amazon: a looming problem for other retailers

27/07/2017

Those who thought Amazon’s growth would slow down, were wrong: the company is now worth more than 500 billion dollars. The Amazon effect is even troubling other retailers and investors. How should they react?

European web shop growth stagnates

26/07/2017

The number of companies with an online sales channel in the European Union has stagnated. The study shows that many companies are hesitant to sell abroad, because they fear fraudulent activity.

Back to top