Online shopping community Showroomprivé reopens its physical shop in Paris. The French retailer had already opened an outlet shop that offered products that had not been sold online in 2000, but that shop was closed after a fire in 2011.
Limiting leftover stock
Divided over three floors and with a total surface of 800m², the physical store sells brand products with discounts up to 80%. The store is also a point where clients can return items they are not satisfied with.
Outlet is an interesting choice for Showroomprivé, because the site purchases items straight from manufacturers. It is obvious however that any campaign may create a leftover stock of unsold items. After its previous shop went up in flames in 2011, the company tried selling these items using a network of external outlet shops all over Europe.
Online retailers increasingly open physical shops to serve as extra service points or to attract customers that are afraid of online shopping, as Groupon recently did in Singapore.