Separate shopping section for Facebook app | RetailDetail

Separate shopping section for Facebook app

Separate shopping section for Facebook app

Facebook is running a trial for its mobile app, which will get a dedicated shopping section in order to motivate more users to buy something from inside the app.

Load ads faster

A select number of retailers can add products to this additional section and then visitors can buy them directly off the page. In a later stage, products in the "For Sale Groups" will also be added to this shopping section.

 

Retailer ads also have to load faster from now on: whoever clicks an ad, will be sent to a Facebook page, which should load faster than the retailer's mobile website and which will be adapted to fit the retailer's look and feel. Visitors who actually want to buy the product will then be able to go to the retailer's purchase page.

 

American Facebook users can now also create For Sale Groups without needing the explicit consent of Facebook itself, a feature it added in September. These groups allow people to sell items to each other, creating a marketplace on Facebook.

Questions or comments? Please feel free to contact the editors


Dutch Beate Uhse division not bankrupt after all

05/04/2018

German Beate Uhse’s Dutch subsidiary has not gone bankrupt after all and will continue its activities in both Belgium and the Netherlands. The company revealed the information itself after bankruptcy rumours surfaced.

Amazon often cheaper than Dutch competitors

03/04/2018

Products that are available on both Dutch web shops and Amazon.de, are cheaper at Amazon in about half the cases. Not only do Dutch stores compete with Amazon.de, which ships to the Netherlands, but there are also rumours that Amazon.nl and Amazon.be will soon become more active.

Trump targets Amazon

03/04/2018

President Donald Trump has apparently targeted Amazon as his new enemy. He feels the retail giant is taking advantage of the U.S. Postal Service, something he wishes to remedy with a series of new rules and legislation.

Amazon undisputed ruler of French online world

29/03/2018

Amazon is the undisputed leader of the French online world thanks to a 5.6 billion euro turnover and a 19 % market share. According to Kantar Worldpanel, the overall online market in France was worth 30 billion euro in 2017.

Retail is main driver of artificial intelligence innovations

29/03/2018

Retail companies will invest about 2.76 billion euro in artificial intelligence this year. According to research firm IDC, they are the main driver for AI worldwide, ahead of the banking sector.

Amazon and Monoprix will collaborate

27/03/2018

Amazon will make a huge leap forward in France, thanks to a new collaboration with the French chain Monoprix. A large section of the latter’s product range will soon become available to Amazon Prime Now subscribers.