Increasing numbers of companies use apps to build up their brand or to bring the consumer to a landing page to inform him about the product or to entice him with an offer. Ben & Jerry’s and Amazon are now leading the way with an ice cream app and a bonus for whomever feels up to the programming job.
Earn commission by adding links
American smartphone app developers can benefit from the income made if their app succeeds in getting an Amazon purchase made, with a possible 6 % commission based on the revenue.
Amazon sees plenty of opportunities: “An app developer focused on food and fitness can link vitamins, supplements and fitness clothing through the Amazon web shop”, states the company. The advantage would be that only relevant products for that target audience would be linked.
Ben & Jerry’s launches ice cream app
Apps can also be used for specific advertising, as ice maker Ben & Jerry’s shows. It consciously uses an app to introduce its flavours ‘Vanilla Honey Caramel, ‘Pineapple Passionfruit’ and ‘Liz Lemon’. The thought is that whoever has time to use an app, has come at peace and has set aside time to inform himself.
A banner with three buttons is used to provide more information about the company and the brand, the ice cream in general and the new flavours it intends to market. A shortest route to the nearest purchase point is also provided.