Retailers experiment with virtual reality

Retailers experiment with virtual reality

Different retailers have started to discover the possibilities of virtual reality thanks to VR glasses like Oculus Rift. Its advantage is that it allows customers to 'experience' products in a virtual world.

Added value

Luxury boutique The Line has given its customers a tour around The Apartment, their Manhattan store, thanks to a Samsung Gear VR. This allows customers a chance to virtually walk around in the store and check up on several specific areas. The device then gives them a summary of the product and the option to view it from several angles.

 

VR technology is only in its infancy, while the first VR glasses (like the Oculus Rift and Sony's Project Morpheus) will only launch next year.

 

Marketing firm SapientNitro's Adrian Slobin, who headed the The Line project, believes virtual reality has to offer a consumer experience like no other, something the consumer cannot replicate in a store or on a website. Only then can the technology find its place in the retail world.

Questions or comments? Please feel free to contact the editors


Rakuten bridges gap to Japanese online consumer

30/10/2017

In Alibaba and Amazon’s shadow, Japanese Rakuten Ichiba is quickly developing. Several Western chains are using the platform to sell their products to Japanese online consumers.

Whole Foods contributes to Amazon's enormous turnover increase

27/10/2017

American Amazon’s third quarter turnover grew a lot once more, partially thanks to Whole Foods. This was the first time the chain’s turnover was added to Amazon’s overall turnover.

More than half of American families subscribed at Amazon

21/10/2017

An astonishing ninety million Americans have joined Amazon’s subscription program, Amazon Prime. Considering there are 126 million families in the United States, it is clear that Amazon has a tight grip on its home territory. What can Europe learn from this?

Safe.Shop is new global eCommerce trust mark

16/10/2017

Safe.Shop is the world’s first global eCommerce trust mark. Currently, only twelve countries signed up, but that number should increase in the future.

Fashion platform About You launches in the Netherlands and Belgium

11/10/2017

German fashion web shop About You, the second largest online European fashion retailer, officially launched in Belgium and the Netherlands following an unofficial launch in the Netherlands some time ago.

Alibaba invests billions in physical retail

28/08/2017

Over the past two years, Chinese eCommerce giant Alibaba has spent nearly seven billion euro in physical retail. Its Hema Xiansheng chain already has thirteen supermarkets and it acquired luxury department store Intime from the government in January.

Back to top