Retailers can open stores on Facebook

Retailers can open stores on Facebook

Facebook has launched a pilot program in the United States, to see how it would be if retailers had their own store on the social network. All transactions would be handled within the boundaries of Facebook itself.

No fee

The pilot program is the next step in the social network's plan to turn its users into consumers on the website itself. Facebook will not get a fee for any transactions at the moment, but that is an addition it might consider in the future, once its service gets used more often.

 

"With the shop section on the page, we are now providing businesses with the ability to showcase their products directly on the page,” Facebook product marketing manager Emma Rodgers told BuzzFeed News.

 

About a year ago, Facebook launched the buy button in its ads, giving users the opportunity to instantly buy items that were on show in the ad. Google also presented its own buy button last week, displaying the exact same capabilities, while Twitter has also experimented with a buy button in its tweets.

Questions or comments? Please feel free to contact the editors


Alibaba invests billions in physical retail

28/08/2017

Over the past two years, Chinese eCommerce giant Alibaba has spent nearly seven billion euro in physical retail. Its Hema Xiansheng chain already has thirteen supermarkets and it acquired luxury department store Intime from the government in January.

Alibaba exceeds expectations

17/08/2017

Chinese Alibaba has trumped analysts’ turnover and profit expectations with its first quarter results. Its profit even doubled compared to the year before.

Aldi will home deliver in the United States

16/08/2017

German discounter Aldi is starting one-hour deliveries for online orders in the United States, using startup Instacart. Amazon’s reaction was swift: it will test lockers in which custumers can collect items two minutes after ordering them.

Yoox-Net-a-Porter thrives thanks to mobile surge

03/08/2017

Online retailer Yoox-Net-a-Porter has managed to beat analysts’ expectations in the past fiscal year, thanks to a surge in mobile sales. For the first time ever, these sales contributed more than half of the retailer’s total turnover.

Lidl constructs new distribution center in Venlo

01/08/2017

Lidl will open a new distribution center in Venlo, which will cater its web shop’s customer base. The distribution center is not a Lidl Netherlands project, but apparently an international project.

Amazon places own pick-up lockers at consumers' homes

31/07/2017

Amazon announced The Hub, a system of pick-up lockers that can be placed everywhere. They come in different sizes and can be placed both inside or outside of buildings.

Back to top