Electronics chains Saturn and Media Markt realise the lion’s share of their online sales not through their own online shops, but through subsidiary Redcoon.
Online sales have to double - at least
Redcoon is part of the Media Saturn-Holding since July 2011, while Media Saturn-Holding is owned for 78% by the German group Metro. In 2012 the holding had 755 million euro worth of online sales: 432 million euro was realised by Redcoon, with only 323 million euro left for Media Markt and Saturn combined.
Online sales of the three chains brought in 4% of total sales of Media-Saturn, a number the company wants to see at least doubled in 2013. That is definitely not impossible: Media Markt for example only started its own online store in Germany on January of last year and sales are only now really picking up speed.
Redcoon also knows a strong growth: the ten year old company is active in Belgium, The Netherlands, Germany and six other countries and is said to daily attract 2000 new customers. Each month it sells about 180.000 products online.