Rakuten opens European R&D centre

Rakuten opens European R&D centre

Rakuten is to open a R&D centre in Paris, trying to develop ways to facilitate e-shopping. At the same time, the Japanese e-tailer wants send a powerful signal that it will focus more on the European market.

Further expansion plan

The new R&D centre will be called the Rakuten Institute of Technology and will mainly focus on the development of the trading platform to allow web shops to trade safely on the internet, both nationally and internationally. Paris will host the new centre with room for 20 employees, following two other R&D centres in New York and Japan. The latter is also its biggest with 40 employees.

 

The French team will tackle fraud detection, image processing, ‘user interfaces’ and the online-offline transition, according to a Rakuten press release, but more importantly, it gives a signal that Rakutan wants to invest in and expand into the European market.

 

Rakuten’s ecommerce platform is Japan’s largest and one of the largest worldwide on the basis of turnover, as it had a 2012 turnover of some 3.38 billion euro.

Questions or comments? Please feel free to contact the editors


Rakuten bridges gap to Japanese online consumer

30/10/2017

In Alibaba and Amazon’s shadow, Japanese Rakuten Ichiba is quickly developing. Several Western chains are using the platform to sell their products to Japanese online consumers.

Whole Foods contributes to Amazon's enormous turnover increase

27/10/2017

American Amazon’s third quarter turnover grew a lot once more, partially thanks to Whole Foods. This was the first time the chain’s turnover was added to Amazon’s overall turnover.

More than half of American families subscribed at Amazon

21/10/2017

An astonishing ninety million Americans have joined Amazon’s subscription program, Amazon Prime. Considering there are 126 million families in the United States, it is clear that Amazon has a tight grip on its home territory. What can Europe learn from this?

Safe.Shop is new global eCommerce trust mark

16/10/2017

Safe.Shop is the world’s first global eCommerce trust mark. Currently, only twelve countries signed up, but that number should increase in the future.

Fashion platform About You launches in the Netherlands and Belgium

11/10/2017

German fashion web shop About You, the second largest online European fashion retailer, officially launched in Belgium and the Netherlands following an unofficial launch in the Netherlands some time ago.

Alibaba invests billions in physical retail

28/08/2017

Over the past two years, Chinese eCommerce giant Alibaba has spent nearly seven billion euro in physical retail. Its Hema Xiansheng chain already has thirteen supermarkets and it acquired luxury department store Intime from the government in January.

Back to top