Priceminister becomes Rakuten | RetailDetail

Rakuten ditches Priceminister brand

Rakuten ditches Priceminister brand

Rakuten has decided to get rid of its French brand Priceminister and absorb it into Rakuten, similar to what it did tot British Play.com.

 

Uniformity

Starting on 1 March, Priceminister visitors will be diverted to a Rakuten page, where they will still find the exact same product range. Priceminister, founded in 2000, was sold to the Japanese company in 2010 for 200 million euro.

 

Rakuten has acquired several Western platforms, like Play.com in the United Kingdom, Tradoria in Germany and Buy.com in the United States. After a certain time, these all turned their name into Rakuten. The only reason Priceminister survived this long, was because it enjoyed such a good reputation in France. According to French LSA, that was the reason Priceminister and Rakuten co-existed at first.

 

Rakuten is altering the names to create a uniform brand identity, which should be able to better compete with companies like Alibaba and Amazon. There had been rumours that Rakuten was planning to sell Priceminister, but that does not seem to be the case anymore. It still allegedly plans to sell its French logistical company, Alpha Direct Services.

Questions or comments? Please feel free to contact the editors


Gerelateerde items

Tesco and Carrefour to join forces

02/07/2018

Brexit or no Brexit, British Tesco and French Carrefour have joined forces for the purchases of both A-brand products and private labels. Service suppliers too will face a united front from now on.

Auchan, Casino and Metro to form new alliance

02/07/2018

French retail giants Auchan, Casino and Schiever have agreed to form a new purchase alliance with German Metro, named Horizon. This new alliance will allow the chains to coordinate purchases both inside France and abroad. 

Orchestra-Prémaman settles with creditors

28/06/2018

French baby and children store chain Orchestra-Prémaman has found an agreement with its most important creditors to delay the refunding of debts by two years.

Fnac Darty wants to save toy store chain La Grande Récré

28/06/2018

French entertainment and electro chain Fnac Darty is looking into the possibilities of saving toy store chain La Grande Récré, despite current owner Ludendo's plans to reboot the struggling chain.

Tom&Co eyes 100 French stores

21/06/2018

Belgian pet shop chain Tom&Co continues its expansion in France with the opening of its 25th French store in Nantes. With a new concept, the chain hopes to be able to quickly expand to 100 stores in France.

France wants e-commerce tax

21/06/2018

If the French government get their way, the Hexagon will soon introduce a tax on e-commerce. Products would become 1 to 2 % more expensive, depending on the distance of the last delivery.