Priceminister becomes Rakuten | RetailDetail

Rakuten ditches Priceminister brand

Rakuten ditches Priceminister brand

Rakuten has decided to get rid of its French brand Priceminister and absorb it into Rakuten, similar to what it did tot British



Starting on 1 March, Priceminister visitors will be diverted to a Rakuten page, where they will still find the exact same product range. Priceminister, founded in 2000, was sold to the Japanese company in 2010 for 200 million euro.


Rakuten has acquired several Western platforms, like in the United Kingdom, Tradoria in Germany and in the United States. After a certain time, these all turned their name into Rakuten. The only reason Priceminister survived this long, was because it enjoyed such a good reputation in France. According to French LSA, that was the reason Priceminister and Rakuten co-existed at first.


Rakuten is altering the names to create a uniform brand identity, which should be able to better compete with companies like Alibaba and Amazon. There had been rumours that Rakuten was planning to sell Priceminister, but that does not seem to be the case anymore. It still allegedly plans to sell its French logistical company, Alpha Direct Services.

Questions or comments? Please feel free to contact the editors

Gerelateerde items

Danone boasts strongest like-for-like turnover increase in past five years


French food giant Danone’s first quarter was an impressive one: like-for-like turnover grew 4.9 %, its best performance in the past five years.

Carrefour and E.Leclerc start arms race for urban pick-up locations


The French e-commerce market has seemingly opened up a new area of competition: Carrefour and E.Leclerc have both opened so-called “drives piéton”, pick-up locations for pedestrians in urban centers. 

Monki lets 'influencers' earn money


H&M subsidiary Monki will collaborate with ‘influencers’: the fashion label will launch a global program for social media figures, who can earn money if they sell clothing.

Chinese investment group now owns fashion chain Naf Naf


French fashion chain Naf Naf, part of the Vivarte group, has a new owner. A chinese group, led by fashion group La Chapelle, paid 52 million euro to acquire it.

Dutch Beate Uhse division not bankrupt after all


German Beate Uhse’s Dutch subsidiary has not gone bankrupt after all and will continue its activities in both Belgium and the Netherlands. The company revealed the information itself after bankruptcy rumours surfaced.

Amazon often cheaper than Dutch competitors


Products that are available on both Dutch web shops and, are cheaper at Amazon in about half the cases. Not only do Dutch stores compete with, which ships to the Netherlands, but there are also rumours that and will soon become more active.