German sports brand Puma will create an exclusive 6 shoe collection for American web shop Amazon. It will be available this fall on every European Amazon website.
The "Reptile Sneaker" collection, developed exclusively for Amazon, is based on the Puma Suede, the company's most well-known sneaker. Three models will be for men and three for women, all in three colours: grey - navy blue - black. The shoes, which will cost 80 euro, will be available in September.
Amazon Fashion already launched a "capsule collection", in collaboration with designer Osman Yousefzada's brand Osman, in September 2014. That particular fashion brand designed several clothing items, exclusively for the American online retail giant and only available from September until the end of November.