Four years after Belgian web shops Proxis.be and Azur.be merged into entertainment web shop proxis.be&azur.be, they will rebrand themselves as one store: proxis.com.
6 stores in a single location
The new portal website is built around six different web shops: one for comics, books, music, dvd's, e-books and English books. Its shopping cart will incorporate purchases from the six different web shops, which should make things easier.
Both separate web shops, Proxis.be and Azur.be, have had turbulent pasts, both struggling while azur.be even closed down for a while. Now, as proxis.com, the company hopes to give its customers a better shopping experience.