PriceMinister founder becomes executive director Rakuten Europe | RetailDetail

PriceMinister founder becomes executive director Rakuten Europe

PriceMinister founder becomes executive director Rakuten Europe

PriceMinister founder Pierre Kosciusko-Morizet has been appointed as the executive director of Rakuten Europe. The Japanese e-tail giant has recently reorganized its structure into three geographical zones: Asia, America and Europe.

At least two more years with Rakuten

It is no surprise to insiders that the Frenchman has been given the highest European position, as Rakuten has bought ‘his’ PriceMinister three years ago with a very specific condition: Kosciusko-Morizet had to lead the European integration and expansion of the e-commerce platform for at least five years.


By appointing him into this position, the Japanese clearly show they wish to continue the collaboration, even though Kosciusko-Morizet has downplayed the suggestion with French business paper Les Echos. “This is no sign for the future, but merely proves business is going great right now.”


The appointment is nevertheless another sign that Rakuten means business regarding its European ambitions. Acquiring PriceMinister opened the French door very quickly, paving the way for a European foothold. The company's next aims are "to become number one in every country" and "expand into countries like Italy and Poland”.

Questions or comments? Please feel free to contact the editors

German Otto Group continues to soar


German online company Otto Group saw its turnover grow 10.9 % to 7.76 billion euro in the past fiscal year. The former mail order company will continue to invest in start-ups and technology.

Decent profit increase for


Chinese online retailer has grown strongly in 2017: turnover grew nearly 50 % and it was profitable again. The company also expects to exceed a 30 % growth pace in 2018’s first quarter.

Rakuten ditches Priceminister brand


Rakuten has decided to get rid of its French brand Priceminister and absorb it into Rakuten, similar to what it did tot British acquires Eastern European competitors


Fast food supplier acquired its Bulgarian competitor BGmenu and its Romanian competitor Oliviera in yet another step towards its goal of being the European market leader.

Colruyt joins PostNL's grocery service


The mailman will deliver groceries every two weeks from now on: PostNL will collaborate with new grocery service Stockon in the Netherlands. A remarkable fact is that its private label brands are Boni, which is Belgian supermarket chain Colruyt’s private label.

Strong growth for Chinese e-commerce once again


There was another strong increase in the Chinese online market last year: compared to 2016, it achieved an astonishing 32 % growth. In that regard, China is performing exceptionally online.

Back to top