PriceMinister founder becomes executive director Rakuten Europe | RetailDetail

PriceMinister founder becomes executive director Rakuten Europe

PriceMinister founder becomes executive director Rakuten Europe

PriceMinister founder Pierre Kosciusko-Morizet has been appointed as the executive director of Rakuten Europe. The Japanese e-tail giant has recently reorganized its structure into three geographical zones: Asia, America and Europe.

At least two more years with Rakuten

It is no surprise to insiders that the Frenchman has been given the highest European position, as Rakuten has bought ‘his’ PriceMinister three years ago with a very specific condition: Kosciusko-Morizet had to lead the European integration and expansion of the e-commerce platform for at least five years.

 

By appointing him into this position, the Japanese clearly show they wish to continue the collaboration, even though Kosciusko-Morizet has downplayed the suggestion with French business paper Les Echos. “This is no sign for the future, but merely proves business is going great right now.”

 

The appointment is nevertheless another sign that Rakuten means business regarding its European ambitions. Acquiring PriceMinister opened the French door very quickly, paving the way for a European foothold. The company's next aims are "to become number one in every country" and "expand into countries like Italy and Poland”.

Questions or comments? Please feel free to contact the editors


Microsoft builds competitor for Amazon Go

14/06/2018

Microsoft is working on its own technology that should render checkouts in stores obsolete. The American company says it wants to be an ally for the retail sector, mostly in its struggle against Amazon Go.

Amazon bans customers who return too much

24/05/2018

Amazon is putting a stop to customers that return too many items or that “misbehave” according to the retailer: whoever crosses the line, will be banned. Dozens of customers have taken to social media to complain about this unilateral account removal.

LVMH invests millions in fashion search engine Lyst

24/05/2018

French luxury group LVMH, led by Bernard Arnault, will invest millions of dollars in Lyst once again. The luxury fashion search engine wants to expand its global expansion this way.

Amazon now delivers packages to car trunks

25/04/2018

From now on, Amazon delivers orders to the trunk of your car. The retail and technology giant has given its Prime subscribers access to get packaged delivered to the trunk of their car, without any additional costs. The service is currently limited to the United States.

Dutch Beate Uhse division not bankrupt after all

05/04/2018

German Beate Uhse’s Dutch subsidiary has not gone bankrupt after all and will continue its activities in both Belgium and the Netherlands. The company revealed the information itself after bankruptcy rumours surfaced.

Amazon often cheaper than Dutch competitors

03/04/2018

Products that are available on both Dutch web shops and Amazon.de, are cheaper at Amazon in about half the cases. Not only do Dutch stores compete with Amazon.de, which ships to the Netherlands, but there are also rumours that Amazon.nl and Amazon.be will soon become more active.