Play.com becomes Rakuten

Play.com becomes Rakuten

From the start of 2015, Play.com will disappear as a brand name and become Rakuten, the name of the Japanese company which owns Play.com. Rakuten is poised to become an international brand.

Known in US and Europe

Rakuten has purchased several large trading sites over the past few years, changing their names into Rakuten along the way. German Tradoria changed, followed by American Buy.com. Play.com will join the list at the start of 2015, changing into Rakuten.co.uk, while both names will be used from October onward. French Priceminister, also owned by the Japanese company, will probably be next in line to change names.

 

Rakuten aims to become a well-known name in the United States and Europe over the next few years, to increase its competitive position compared to Amazon, among others. It employs the marketplace model to achieve that: Rakuten owns the website and gives third-party sellers the opportunity to use the platform to sell their products. That allows Rakuten to create a wide range of products, similar to Bol.com's Plaza model.

Questions or comments? Please feel free to contact the editors


Carrefour buys stake in Showroomprivé

12/01/2018

Carrefour has obtained a 17 % minority stake in flash sale seller Showroomprivé with the intent of increasing its digital and non-food reach. Former shareholder Conforama did suffer a loss.

Will free home delivery disappear?

15/12/2017

A growing number of online orders also brings additional pressure on the logistical industry. Free home delivery can no longer be maintained according to research company ECC Köln. More flexible options should be installed.

Amazon brings its private labels to Europe

14/12/2017

After it introduced Amazon Prime to an increased number of European markets, Amazon is now bringing in its own FMCG private labels. Over the past few weeks, the online department store launched several private label products in Europe and it has plans for even more. 

Amazon Echo is now available in the Benelux

11/12/2017

Amazon announced it will ship its smart speaker Amazon Echo to another 28 countries, including Belgium and the Netherlands. Its own music streaming service will also get a local launch.

Luxury manufacturers can block retailers from selling on Amazon

07/12/2017

Luxury product manufactures can block retailers from selling their merchandise on online marketplaces like Amazon. The European Court of Justice has ruled on the matter after cosmetics manufacturer Coty filed a complaint.

Surge in mobile sales during Thanksgiving weekend

29/11/2017

During Thanksgiving weekend in the United States, which contains Black Friday and Cyber Monday, there was a big surge in mobile sales. Those two days saw a total sales figure of almost twelve billion dollar (just shy of ten billion euro).

Back to top