Pizza Hut develops interactive table | RetailDetail

Pizza Hut develops interactive table

Pizza Hut develops interactive table

In collaboration with Chaotic Moon Studios, Pizza Hut has developed an interactive table that will allow customers to create their perfect pizza in a visual manner.

Personalized pizza

The table, which is in fact one giant touch screen, allows customers to compile their order by choosing the size of the pizza, the type of dough, type of sauce and which cheese and toppings they want. The pizza is then shown in several slices, so that customers can easily choose a topping per slice.


After they have chosen a payment method, the order is transmitted to the kitchen. As soon as customers sit down, they can connect with their smartphone and activate an app that should, in time,  be able to allow regular customers to choose from previously created pizza’s to speed up things. While they wait, they can play games on their interactive table.


Pizza Hut’s interactive table remains a conceptual idea, but the company believes it offers opportunities for the future.

Questions or comments? Please feel free to contact the editors

German Otto Group continues to soar


German online company Otto Group saw its turnover grow 10.9 % to 7.76 billion euro in the past fiscal year. The former mail order company will continue to invest in start-ups and technology.

Decent profit increase for


Chinese online retailer has grown strongly in 2017: turnover grew nearly 50 % and it was profitable again. The company also expects to exceed a 30 % growth pace in 2018’s first quarter.

Rakuten ditches Priceminister brand


Rakuten has decided to get rid of its French brand Priceminister and absorb it into Rakuten, similar to what it did tot British acquires Eastern European competitors


Fast food supplier acquired its Bulgarian competitor BGmenu and its Romanian competitor Oliviera in yet another step towards its goal of being the European market leader.

Colruyt joins PostNL's grocery service


The mailman will deliver groceries every two weeks from now on: PostNL will collaborate with new grocery service Stockon in the Netherlands. A remarkable fact is that its private label brands are Boni, which is Belgian supermarket chain Colruyt’s private label.

Strong growth for Chinese e-commerce once again


There was another strong increase in the Chinese online market last year: compared to 2016, it achieved an astonishing 32 % growth. In that regard, China is performing exceptionally online.

Back to top