Pinterest has launched a new feed filled with inspirational gift ideas. The innovative part is that you can only use product pins, which give much more information than a normal pin.
More sales through Pinterest
Product pins offer information about price, availability and where you can buy the product. Moreover, the Gifts feed will give customers notifications when a pinned product drops in price, giving it the appearance of a real shoppers' feed. The feed also has a price filter, so that users may give a certain price range.
The entire feed is geared towards generating more sales through Pinterest, because the company has found out more people click on a product pin than on a regular pin. It is still in a beta phase, but clearly shows that Pinterest will focus on the possibilities a Pinterest and online shopping experience may bring.