Pinterest collects buyable pins in one location

Pinterest collects buyable pins in one location

Social network Pinterest has added a page on its app, solely dedicated to "buyable pins". In fact, it is a web shop for advertisers to offer their products to Pinterest users.

Buyable pins also on Android

The additional tab in the app is currently only available for customers in the United States and the pins are added by Pinterest employees. The service will be rolled out over the next few weeks, but it is not sure whether it will also see an international launch.

 

The addition of a web shop has also made buyable pins available for Android devices, as it was previously only available for Apple's mobile devices.

 

In a Pinterest blog, the company says it has more than 60 million pins with direct links to a product page which can be recognized by their blue price tag. If a customer clicks one of these pins, they are directed to a payment page without having to leave the app.

Questions or comments? Please feel free to contact the editors


Alibaba invests billions in physical retail

28/08/2017

Over the past two years, Chinese eCommerce giant Alibaba has spent nearly seven billion euro in physical retail. Its Hema Xiansheng chain already has thirteen supermarkets and it acquired luxury department store Intime from the government in January.

Alibaba exceeds expectations

17/08/2017

Chinese Alibaba has trumped analysts’ turnover and profit expectations with its first quarter results. Its profit even doubled compared to the year before.

Aldi will home deliver in the United States

16/08/2017

German discounter Aldi is starting one-hour deliveries for online orders in the United States, using startup Instacart. Amazon’s reaction was swift: it will test lockers in which custumers can collect items two minutes after ordering them.

Yoox-Net-a-Porter thrives thanks to mobile surge

03/08/2017

Online retailer Yoox-Net-a-Porter has managed to beat analysts’ expectations in the past fiscal year, thanks to a surge in mobile sales. For the first time ever, these sales contributed more than half of the retailer’s total turnover.

Lidl constructs new distribution center in Venlo

01/08/2017

Lidl will open a new distribution center in Venlo, which will cater its web shop’s customer base. The distribution center is not a Lidl Netherlands project, but apparently an international project.

Amazon places own pick-up lockers at consumers' homes

31/07/2017

Amazon announced The Hub, a system of pick-up lockers that can be placed everywhere. They come in different sizes and can be placed both inside or outside of buildings.

Back to top