Pinterest collects buyable pins in one location | RetailDetail

Pinterest collects buyable pins in one location

Pinterest collects buyable pins in one location

Social network Pinterest has added a page on its app, solely dedicated to "buyable pins". In fact, it is a web shop for advertisers to offer their products to Pinterest users.

Buyable pins also on Android

The additional tab in the app is currently only available for customers in the United States and the pins are added by Pinterest employees. The service will be rolled out over the next few weeks, but it is not sure whether it will also see an international launch.


The addition of a web shop has also made buyable pins available for Android devices, as it was previously only available for Apple's mobile devices.


In a Pinterest blog, the company says it has more than 60 million pins with direct links to a product page which can be recognized by their blue price tag. If a customer clicks one of these pins, they are directed to a payment page without having to leave the app.

Questions or comments? Please feel free to contact the editors

German Otto Group continues to soar


German online company Otto Group saw its turnover grow 10.9 % to 7.76 billion euro in the past fiscal year. The former mail order company will continue to invest in start-ups and technology.

Decent profit increase for


Chinese online retailer has grown strongly in 2017: turnover grew nearly 50 % and it was profitable again. The company also expects to exceed a 30 % growth pace in 2018’s first quarter.

Rakuten ditches Priceminister brand


Rakuten has decided to get rid of its French brand Priceminister and absorb it into Rakuten, similar to what it did tot British acquires Eastern European competitors


Fast food supplier acquired its Bulgarian competitor BGmenu and its Romanian competitor Oliviera in yet another step towards its goal of being the European market leader.

Colruyt joins PostNL's grocery service


The mailman will deliver groceries every two weeks from now on: PostNL will collaborate with new grocery service Stockon in the Netherlands. A remarkable fact is that its private label brands are Boni, which is Belgian supermarket chain Colruyt’s private label.

Strong growth for Chinese e-commerce once again


There was another strong increase in the Chinese online market last year: compared to 2016, it achieved an astonishing 32 % growth. In that regard, China is performing exceptionally online.

Back to top