Pinterest alerts users when buyable pins are on sale

Pinterest alerts users when buyable pins are on sale

Social network Pinterest has added new functionality to its "buyable pins", alerting customers that one of their pinned items is on sale.

More than 10,000 brands

As soon as a buyable pin goes on sale, Pinterest will send a mail to everyone who has pinned the item. Then can then go to the Pinterest app and buy the item straight from Pinterest.

 

Pinterest says already more than 10,000 brands have buyable pins on its social network. Using the Pinterest app, Apple Pay or a credit card, users can buy stuff thanks to those pins.

 

Pinterest research has shown 87 % of all Pinterest users use the platform to decide whether to buy something or not. If these customers are made aware of a lower price, the number of Pinterest-triggered sales could increase a lot.

Questions or comments? Please feel free to contact the editors


Alibaba invests billions in physical retail

28/08/2017

Over the past two years, Chinese eCommerce giant Alibaba has spent nearly seven billion euro in physical retail. Its Hema Xiansheng chain already has thirteen supermarkets and it acquired luxury department store Intime from the government in January.

Alibaba exceeds expectations

17/08/2017

Chinese Alibaba has trumped analysts’ turnover and profit expectations with its first quarter results. Its profit even doubled compared to the year before.

Aldi will home deliver in the United States

16/08/2017

German discounter Aldi is starting one-hour deliveries for online orders in the United States, using startup Instacart. Amazon’s reaction was swift: it will test lockers in which custumers can collect items two minutes after ordering them.

Yoox-Net-a-Porter thrives thanks to mobile surge

03/08/2017

Online retailer Yoox-Net-a-Porter has managed to beat analysts’ expectations in the past fiscal year, thanks to a surge in mobile sales. For the first time ever, these sales contributed more than half of the retailer’s total turnover.

Lidl constructs new distribution center in Venlo

01/08/2017

Lidl will open a new distribution center in Venlo, which will cater its web shop’s customer base. The distribution center is not a Lidl Netherlands project, but apparently an international project.

Amazon places own pick-up lockers at consumers' homes

31/07/2017

Amazon announced The Hub, a system of pick-up lockers that can be placed everywhere. They come in different sizes and can be placed both inside or outside of buildings.

Back to top