Social network Pinterest has added new functionality to its "buyable pins", alerting customers that one of their pinned items is on sale.
More than 10,000 brands
As soon as a buyable pin goes on sale, Pinterest will send a mail to everyone who has pinned the item. Then can then go to the Pinterest app and buy the item straight from Pinterest.
Pinterest says already more than 10,000 brands have buyable pins on its social network. Using the Pinterest app, Apple Pay or a credit card, users can buy stuff thanks to those pins.
Pinterest research has shown 87 % of all Pinterest users use the platform to decide whether to buy something or not. If these customers are made aware of a lower price, the number of Pinterest-triggered sales could increase a lot.