Pinterest alerts users when buyable pins are on sale | RetailDetail

Pinterest alerts users when buyable pins are on sale

Pinterest alerts users when buyable pins are on sale

Social network Pinterest has added new functionality to its "buyable pins", alerting customers that one of their pinned items is on sale.

More than 10,000 brands

As soon as a buyable pin goes on sale, Pinterest will send a mail to everyone who has pinned the item. Then can then go to the Pinterest app and buy the item straight from Pinterest.

 

Pinterest says already more than 10,000 brands have buyable pins on its social network. Using the Pinterest app, Apple Pay or a credit card, users can buy stuff thanks to those pins.

 

Pinterest research has shown 87 % of all Pinterest users use the platform to decide whether to buy something or not. If these customers are made aware of a lower price, the number of Pinterest-triggered sales could increase a lot.

Questions or comments? Please feel free to contact the editors


Amazon now delivers packages to car trunks

25/04/2018

From now on, Amazon delivers orders to the trunk of your car. The retail and technology giant has given its Prime subscribers access to get packaged delivered to the trunk of their car, without any additional costs. The service is currently limited to the United States.

Dutch Beate Uhse division not bankrupt after all

05/04/2018

German Beate Uhse’s Dutch subsidiary has not gone bankrupt after all and will continue its activities in both Belgium and the Netherlands. The company revealed the information itself after bankruptcy rumours surfaced.

Amazon often cheaper than Dutch competitors

03/04/2018

Products that are available on both Dutch web shops and Amazon.de, are cheaper at Amazon in about half the cases. Not only do Dutch stores compete with Amazon.de, which ships to the Netherlands, but there are also rumours that Amazon.nl and Amazon.be will soon become more active.

Trump targets Amazon

03/04/2018

President Donald Trump has apparently targeted Amazon as his new enemy. He feels the retail giant is taking advantage of the U.S. Postal Service, something he wishes to remedy with a series of new rules and legislation.

Amazon undisputed ruler of French online world

29/03/2018

Amazon is the undisputed leader of the French online world thanks to a 5.6 billion euro turnover and a 19 % market share. According to Kantar Worldpanel, the overall online market in France was worth 30 billion euro in 2017.

Retail is main driver of artificial intelligence innovations

29/03/2018

Retail companies will invest about 2.76 billion euro in artificial intelligence this year. According to research firm IDC, they are the main driver for AI worldwide, ahead of the banking sector.