Pinterest to add a Buy button? | RetailDetail

Pinterest to add a Buy button?

Pinterest to add a Buy button?

Pinterest is rumoured to be planning to add a Buy button into its pins shortly, which would keep visitors on its website while they shop. According to several sources, the button could be launched within the next 6 months.

70 million visitors per month

Pinterest users can 'pin' products and ideas they like, which turns the website into a huge scrapbook. 70 million visitors per month obviously makes it a viable and interesting commercial market, on which Pinterest now wants capitalize. Adding a Buy button would enable the purchase of products straight from its website, and close the gap between wanting something and actually acquiring it. However, the company has refused to comment on its apparent wish to add a Buy button.

 

Two novelties the website has recently launched however, are "promoted pins" and "rich pins". The former are company ads, featured more prominently on its website and app. The latter enable a retailer to add additional information like a supply check or a purchase button, although this button still diverts customers to the retailer's website.

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