PayPal enables offline stores to be open 24/24 with holograms

PayPal enables offline stores to be open 24/24 with holograms

Imagine a physical store where people can continue shopping after closing time... Impossible? Not any more: PayPal, eBay's online payment service, has developed a technology to do just that: a hologram on store displays – directly connected to your smartphone.

Hologram + smartphone = real window shopping

The new concept integrates the online and the offline: a hologram is projected on the store window, including a code that the consumer has to dial with his smartphone – so the new technology might be either an alternative for QR-codes, or it might evolve to include them.

 

After the code is entered, the smartphone is synchronised with the hologram and the customer can browse the catalogue or look for more information about the products (simultaneously on the window and on the phone)... and – of course – order items through PayPal (on the smartphone only). For obvious reasons, the payment module is not shown on the store display too.

 

First real application: next month

The world première for the new technology is scheduled for February, in the windows of fashion chain Debenhams and at the London Fashion Week (17-22 February) in Oxford Street, the main shopping street in the British capital.

 

Eelco Van Wijk, PayPal's country director for Belgium and the Netherlands, thinks beyond store windows: “Bus stations and taxis are also very interesting for this technology. As is virtually anything that you can see, actually.”

 

As eBay already showed with its own Inspiration Store, it will leave no possibility squandered to make the most of any impulsive purchases. This new technology will certainly help  them to provoke even more. The concept is not completely new: Tesco earlier introduced a similar system (but with “normal” paper posters instead of holograms) in a South-Korean subway station.   

Questions or comments? Please feel free to contact the editors


JD.com fully focused on drones

23/05/2017

Chinese JD.com will build the largest Chinese logistics network for drones after reaching a deal with the Shaanxi province’s board. Some drones should even be able to carry 1,000 kilos.

Last mile delivery sparks fiery battle

16/05/2017

In the United States, there is a fiery ongoing battle between Amazon and Walmart regarding the lowest possible shipping cost to reach the consumer. “A standardized package label is a talking point in the United States, but things are not that advanced as in Europe.”

Jet.com trials pop-up supermarket

11/05/2017

Jet.com, part of department store chain Walmart’s group, opened a pop-up store in New York, specifically for groceries, at concept store Story.

LVMH launches own multi-brand web shop

11/05/2017

French luxury group LVMH has devised a web shop called 24Sevres.com, that will focus on its own luxury brands and leave a space for other brands as well. The new online platform will launch on 6 June in seventy countries.

Cara Pils available on Alibaba

10/05/2017

Belgian group Colruyt has made its Cara Pils and other private labels available on Chinese eCommerce giant Alibaba’s platforms, but for the time being, only professional customers can acquire Colruyt’s brands.

JD.com benefits from Walmart collaboration

10/05/2017

 

Chinese JD.com’s first quarter surge, exceeding 40 %, is entirely thanks to Walmart, which owns 11 % of the Chinese eCommerce company.

Back to top