Otto Group will compete with Zalando through About You

Otto Group will compete with Zalando through About You

German Otto Group wants to use its About You project, which sells well-known brands in men's and women's clothing, to directly compete with Zalando.

Apps help to create personal style

Aboutyou.de not only sells clothing, but also a wide range of other items: visitors can use plenty of apps, to create the right style, to design their own bags and shoes, to find some inspiration and more.

 

Otto Group collaborates with external sellers, who can create their own app and get a spot on the website, alongside their own products. About You should become more than a web shop, but a complete fashion platform.

 

The website should be able to counter Zalando, which - like Otto Group - is based out of Germany. Zalando's turnover grew much faster than Otto's in its home nation these past few years and even Amazon is gaining German market share at a steady pace. It is currently unclear whether About You will also move into other countries.

Questions or comments? Please feel free to contact the editors


Rakuten bridges gap to Japanese online consumer

30/10/2017

In Alibaba and Amazon’s shadow, Japanese Rakuten Ichiba is quickly developing. Several Western chains are using the platform to sell their products to Japanese online consumers.

Whole Foods contributes to Amazon's enormous turnover increase

27/10/2017

American Amazon’s third quarter turnover grew a lot once more, partially thanks to Whole Foods. This was the first time the chain’s turnover was added to Amazon’s overall turnover.

More than half of American families subscribed at Amazon

21/10/2017

An astonishing ninety million Americans have joined Amazon’s subscription program, Amazon Prime. Considering there are 126 million families in the United States, it is clear that Amazon has a tight grip on its home territory. What can Europe learn from this?

Safe.Shop is new global eCommerce trust mark

16/10/2017

Safe.Shop is the world’s first global eCommerce trust mark. Currently, only twelve countries signed up, but that number should increase in the future.

Fashion platform About You launches in the Netherlands and Belgium

11/10/2017

German fashion web shop About You, the second largest online European fashion retailer, officially launched in Belgium and the Netherlands following an unofficial launch in the Netherlands some time ago.

Alibaba invests billions in physical retail

28/08/2017

Over the past two years, Chinese eCommerce giant Alibaba has spent nearly seven billion euro in physical retail. Its Hema Xiansheng chain already has thirteen supermarkets and it acquired luxury department store Intime from the government in January.

Back to top