German Otto Group wants to use its About You project, which sells well-known brands in men's and women's clothing, to directly compete with Zalando.
Apps help to create personal style
Aboutyou.de not only sells clothing, but also a wide range of other items: visitors can use plenty of apps, to create the right style, to design their own bags and shoes, to find some inspiration and more.
Otto Group collaborates with external sellers, who can create their own app and get a spot on the website, alongside their own products. About You should become more than a web shop, but a complete fashion platform.
The website should be able to counter Zalando, which - like Otto Group - is based out of Germany. Zalando's turnover grew much faster than Otto's in its home nation these past few years and even Amazon is gaining German market share at a steady pace. It is currently unclear whether About You will also move into other countries.