Online retailer Etsy opens physical store in London | RetailDetail

Online retailer Etsy opens physical store in London

Online retailer Etsy opens physical store in London

Online trade platform Etsy will open a pop-up store in Covent Garden, London, in December in order to boost its brand awareness. It is considering a lasting physical store in the future as well.

Pilot program

Etsy mainly focuses on hand-crafted and vintage products and several British sellers - out of the more than 1 million online sellers - will have their products on sale in the pop-up store.

 

The company was founded 10 years ago and has increasingly focused on offline activities over the past few years. It had opened a first pop-up store in New York in 2012 and several others have followed ever since.

 

It has now admitted that it is interested in a permanent store in a large shopping street in the United Kingdom. That is why it will open several British pop-up stores over the next year, with the Covent Garden as its first location.

 

Launch of its own card reader

In order to use Etsy offline as well, it has launched a card reader. Plenty of Etsy sellers currently sell their products at conventions and Etsy wants to facilitate sales while getting a 2.75 % fee.

 

Customers who buy something will get a receipt sent to their mail, with an Etsy link included. That way, the company hopes to get offline buyers to discover its online branch.

Questions or comments? Please feel free to contact the editors


Microsoft builds competitor for Amazon Go

14/06/2018

Microsoft is working on its own technology that should render checkouts in stores obsolete. The American company says it wants to be an ally for the retail sector, mostly in its struggle against Amazon Go.

Amazon bans customers who return too much

24/05/2018

Amazon is putting a stop to customers that return too many items or that “misbehave” according to the retailer: whoever crosses the line, will be banned. Dozens of customers have taken to social media to complain about this unilateral account removal.

LVMH invests millions in fashion search engine Lyst

24/05/2018

French luxury group LVMH, led by Bernard Arnault, will invest millions of dollars in Lyst once again. The luxury fashion search engine wants to expand its global expansion this way.

Amazon now delivers packages to car trunks

25/04/2018

From now on, Amazon delivers orders to the trunk of your car. The retail and technology giant has given its Prime subscribers access to get packaged delivered to the trunk of their car, without any additional costs. The service is currently limited to the United States.

Dutch Beate Uhse division not bankrupt after all

05/04/2018

German Beate Uhse’s Dutch subsidiary has not gone bankrupt after all and will continue its activities in both Belgium and the Netherlands. The company revealed the information itself after bankruptcy rumours surfaced.

Amazon often cheaper than Dutch competitors

03/04/2018

Products that are available on both Dutch web shops and Amazon.de, are cheaper at Amazon in about half the cases. Not only do Dutch stores compete with Amazon.de, which ships to the Netherlands, but there are also rumours that Amazon.nl and Amazon.be will soon become more active.