Nordstrom sells through Instagram

Nordstrom sells through Instagram

American fashion retailer Nordstrom has collaborated with marketing firm Curalate to use Instagram to link directly to its product pages, allowing a rather straightforward sales channel.

Easy solution

 

Nordstrom has been active on social media for quite a while: it has been answering every single question on Instagram related to one of its products. That was a very time-consuming process as Nordstrom gets tens of thousands of Instagram reactions every day. It implemented Instagram into its website in July 2014, but customers found that rather cumbersome as they were forced to leave Instagram and find the relevant picture on Nordstrom's website.

 

Curalate's Like2Buy solution has now alleviated Nordstrom's Instagram problem of not being able to link to their website. Nordstrom's Instagram profile now has a photo gallery and if a visitor clicks on one of the photographs, he will automatically be linked to the product page on Nordstrom.com. According to social media director, Bryan Galipeau, this removes a pain points and speeds up the process for both sides.

 

Customers can now also easily add a product to a wish list which they can use to find the item on the Nordstrom website. The company hopes that removing these barriers will help people buy something more quickly.

Questions or comments? Please feel free to contact the editors


Carrefour buys stake in Showroomprivé

12/01/2018

Carrefour has obtained a 17 % minority stake in flash sale seller Showroomprivé with the intent of increasing its digital and non-food reach. Former shareholder Conforama did suffer a loss.

Will free home delivery disappear?

15/12/2017

A growing number of online orders also brings additional pressure on the logistical industry. Free home delivery can no longer be maintained according to research company ECC Köln. More flexible options should be installed.

Amazon brings its private labels to Europe

14/12/2017

After it introduced Amazon Prime to an increased number of European markets, Amazon is now bringing in its own FMCG private labels. Over the past few weeks, the online department store launched several private label products in Europe and it has plans for even more. 

Amazon Echo is now available in the Benelux

11/12/2017

Amazon announced it will ship its smart speaker Amazon Echo to another 28 countries, including Belgium and the Netherlands. Its own music streaming service will also get a local launch.

Luxury manufacturers can block retailers from selling on Amazon

07/12/2017

Luxury product manufactures can block retailers from selling their merchandise on online marketplaces like Amazon. The European Court of Justice has ruled on the matter after cosmetics manufacturer Coty filed a complaint.

Surge in mobile sales during Thanksgiving weekend

29/11/2017

During Thanksgiving weekend in the United States, which contains Black Friday and Cyber Monday, there was a big surge in mobile sales. Those two days saw a total sales figure of almost twelve billion dollar (just shy of ten billion euro).

Back to top