Nordstrom sells through Instagram | RetailDetail

Nordstrom sells through Instagram

Nordstrom sells through Instagram

American fashion retailer Nordstrom has collaborated with marketing firm Curalate to use Instagram to link directly to its product pages, allowing a rather straightforward sales channel.

Easy solution


Nordstrom has been active on social media for quite a while: it has been answering every single question on Instagram related to one of its products. That was a very time-consuming process as Nordstrom gets tens of thousands of Instagram reactions every day. It implemented Instagram into its website in July 2014, but customers found that rather cumbersome as they were forced to leave Instagram and find the relevant picture on Nordstrom's website.


Curalate's Like2Buy solution has now alleviated Nordstrom's Instagram problem of not being able to link to their website. Nordstrom's Instagram profile now has a photo gallery and if a visitor clicks on one of the photographs, he will automatically be linked to the product page on According to social media director, Bryan Galipeau, this removes a pain points and speeds up the process for both sides.


Customers can now also easily add a product to a wish list which they can use to find the item on the Nordstrom website. The company hopes that removing these barriers will help people buy something more quickly.

Questions or comments? Please feel free to contact the editors

German Otto Group continues to soar


German online company Otto Group saw its turnover grow 10.9 % to 7.76 billion euro in the past fiscal year. The former mail order company will continue to invest in start-ups and technology.

Decent profit increase for


Chinese online retailer has grown strongly in 2017: turnover grew nearly 50 % and it was profitable again. The company also expects to exceed a 30 % growth pace in 2018’s first quarter.

Rakuten ditches Priceminister brand


Rakuten has decided to get rid of its French brand Priceminister and absorb it into Rakuten, similar to what it did tot British acquires Eastern European competitors


Fast food supplier acquired its Bulgarian competitor BGmenu and its Romanian competitor Oliviera in yet another step towards its goal of being the European market leader.

Colruyt joins PostNL's grocery service


The mailman will deliver groceries every two weeks from now on: PostNL will collaborate with new grocery service Stockon in the Netherlands. A remarkable fact is that its private label brands are Boni, which is Belgian supermarket chain Colruyt’s private label.

Strong growth for Chinese e-commerce once again


There was another strong increase in the Chinese online market last year: compared to 2016, it achieved an astonishing 32 % growth. In that regard, China is performing exceptionally online.

Back to top